Mary Buenaventura

Observer
DISC Type : ci

Chief Executive Officer at Omnicom Media Group

Philippines

Overview

Mary Buenaventura is the President and CEO of Omnicom Media Group Philippines, leading with a people-first philosophy built on resilience and integrity. Her career, which began after graduating from Boston University, includes pivotal leadership roles at Y&R Philippines, where she honed her expertise in integrated marketing and brand strategy before taking the helm at OMG.

Outside of her professional life, Mary is deeply motivated by her family. She describes her husband, Josh, and their son as the primary drivers of her passion. She values traveling with them and champions kindness and dedication, principles instilled by her entrepreneurial mother. Her personal posts also reflect a foundation of faith and hope.

Interesting fact: Marys initial interest in advertising was sparked at a young age through her familys ownership of supermarket chains in the Philippines.

Personality Overview

Assertive

Curious

Value Driven

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

People-First Leadership
Her leadership approach is consistently described as being people-first, focusing on lifting others, building trust, and creating future leaders within her organization.
Data-Led Integration
She is driving her teams to embed a data-led approach across the entire workflow, from insights and briefing to execution and measurement, ensuring impactful campaigns.
Championing Women
In interviews, she explicitly states that she advocates for diversity and actively champions women in the workplace, celebrating female leaders in her industry.

Media Appearances

Meet the CEOs: Omnicom Media Group Philippines' Mary Buenaventura. Featured in Marketing Interactive

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Omnicom Media Group taps Y&R's Mary Buenaventura as Philippines CEO. Featured in The Drum

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Omnicom Media Group launches Hearts and Science in the Philippines. Featured in Rappler

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Work History

5-2015
Chief Executive Officer at Omnicom Media Group
1-2014 - 4-2015
President/CEO at Y&R Philippines
1-2003 - 12-2013
Chief Operating Officer at Y&R Philippines

Education

1993 - 1997
Bachelor of Arts (B.A.) from Boston University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Philippines Job Level : Leadership Designation : Chief Executive Officer at Omnicom Media Group
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Insights For Selling To Mary

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Persuade objectively how your product will help them achieve their goals
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mary is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Mary

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Mary move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Mary take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Mary

Personality Compatibility


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