Mary Williams

Trailblazer
DISC Type : DI

Chief Marketing Officer at GC AI

Greater Minneapolis-St. Paul Area, United States

Overview

Mary is a revenue-focused marketing leader with 20+ years of experience scaling B2B and B2C companies in SaaS, legal, and martech. A graduate of the College of Saint Benedic, people often call her inspirational, tenacious, and data-driven. She specializes in using analytics to accelerate pipeline growth.


She joined GC AI just before the company announced a $60M Series B funding round, which valued it at $555M after 10x growth in a single year.

Personality Overview

Assertive

Persuasive

Informal

They are not against taking risks and can make tough decisions when required.
  They prefer to ensure that they are in control of the situation. They are more likely to accept new and exciting technologies.

Topics They Care About

Legal Tech AI
As the CMO of GC AI, she is shaping the brand for an AI platform used by over 1, 000 in-house legal teams and holds a certification in AI Prompting.
Go-to-Market Strategy
Advises AI startups on go-to-market strategy and has a long history of evolving GTM for PE-backed and VC-backed tech companies to accelerate growth.
Data-Driven Marketing
Her profile emphasizes using data and analytics to drive acquisition and improve ROI. She also holds a certification from the Marketing Data Academy.

Media Appearances

Mary has no verified media appearances

Work History

8-2025
Chief Marketing Officer at GC AI
5-2025
Go-to-Market Advisor at iSonic.ai
5-2023 - 6-2025
Chief Marketing Officer at LeadingResponse
4-2021 - 3-2023
Head of Marketing & Creator Success at LTK (formerly rewardStyle & LIKEtoKNOW.it)
9-2018 - 4-2021
Chief Marketing Officer: Global Legal Segment at Thomson Reuters

Education

Education details unavailable from Saint John's University
BA from College of Saint Benedict

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Minneapolis-St. Paul Area, United States Job Level : Leadership Designation : Chief Marketing Officer at GC AI
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Insights For Selling To Mary

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Help them visualize the impact of their decision
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mary is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Mary

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Mary move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Mary take some risk or not?

  • If necessary, they will be ready to take risks.

You And Mary

Personality Compatibility


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