Matilde Vitorino

Inquirer
DISC Type : cd

Head of Marketing at Laura Varela Mirpuri Holding

Lisbon, Lisbon, Portugal

Overview

Matilde is the Head of Marketing at LVM Holding in Portugal, where she leads brand strategy for a diverse portfolio including wines, spirits, and lifestyle brands. With a background at Unilever and a Masters from ISCTE Business School, she has a 360° marketing perspective. Colleagues praise her leadership, clarity, and focus.

Personality Overview

Upfront

Demanding

Judgemental

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Brand Activation
Her work involves creating partnerships and events, like connecting a Pilates club with an insurance brand, to build meaningful connections between brands and people.
Lifestyle Marketing
She manages a diverse portfolio of lifestyle brands, including a Pilates club, gin, and wines, indicating a focus on marketing premium consumer experiences.
Team Building
She is actively hiring for her marketing team and related brand operations, showing a focus on growing her team to support the brands she manages.

Media Appearances

Matilde has no verified media appearances

Work History

3-2025
Head of Marketing at Laura Varela Mirpuri Holding
8-2023 - 2-2025
Global Operational and Trade Marketing Coordinator at L:A BRUKET
2-2023 - 7-2023
Global Marketing Assistant at L:A BRUKET
7-2022 - 1-2023
Key Account Manager Junior | Beauty and Personal Care at Unilever
7-2021 - 6-2022
Customer Marketing Intern | Beauty and Personal Care at Unilever

Education

2020 - 2022
Master's degree from ISCTE Business School
2019 - 2020
Marketing Planning from Hanze

More Information

Social Presence :

Prographics :

Exp : N/A Location : Lisbon, Lisbon, Portugal Job Level : N/A Designation : Head of Marketing at Laura Varela Mirpuri Holding
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Insights For Selling To Matilde

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matilde is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Matilde

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Matilde move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Matilde take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Matilde

Personality Compatibility


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