Matilde Vitorino in

Matilde Vitorino

Inquirer · DISC type cd
Head of Marketing at Laura Varela Mirpuri Holding
📍 Lisbon, Lisbon, Portugal

Matilde is the Head of Marketing at LVM Holding in Portugal, where she leads brand strategy for a diverse portfolio including wines, spirits, and lifestyle brands. With a background at Unilever and a Masters from ISCTE Business School, she has a 360° marketing perspective. Colleagues praise her leadership, clarity, and focus.

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Current Role
Head of Marketing
Location
Lisbon, Lisbon, Portugal
Personality Overview

How Matilde shows up

Upfront
Demanding
Judgemental

They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Priorities

Topics Matilde cares about

Brand Activation
Her work involves creating partnerships and events, like connecting a Pilates club with an insurance brand, to build meaningful connections between brands and people.
Lifestyle Marketing
She manages a diverse portfolio of lifestyle brands, including a Pilates club, gin, and wines, indicating a focus on marketing premium consumer experiences.
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Career

Work history

3-2025
Head of Marketing
Laura Varela Mirpuri Holding
8-2023 - 2-2025
Global Operational and Trade Marketing Coordinator
L:A BRUKET
2-2023 - 7-2023
Global Marketing Assistant
L:A BRUKET
7-2022 - 1-2023
Key Account Manager Junior | Beauty and Personal Care
Unilever
7-2021 - 6-2022
Customer Marketing Intern | Beauty and Personal Care
Unilever
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2020 - 2022
Master's degree
ISCTE Business School
2019 - 2020
Marketing Planning
Hanze
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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