Matt Atherton

Inspirer
DISC Type : di

News Editor at Daily Mirror

London, England, United Kingdom

Overview

Matt has no verified overview

Personality Overview

Generous

Confident & Optimistic

Achievment Oriented

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Matt has no verified topics they care about

Media Appearances

Matt has no verified media appearances

Work History

11-2025
News Editor at Daily Mirror
7-2022 - 11-2025
Deputy News Editor at Daily Mirror
11-2020 - 7-2022
Assistant SEO Editor at Express Newspapers
5-2019 - 11-2020
Sport Reporter at Express Newspapers
10-2017 - 5-2019
Health Reporter at Express Newspapers

Education

2014 - 2015
Master of Arts (MA) from City St George’s, University of London
2011 - 2014
Bachelor of Science (BSc) from University of Plymouth

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : N/A Designation : News Editor at Daily Mirror
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally
  • Look like someone who is on top of their game

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Matt

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Matt take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Matt

Personality Compatibility


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