Matt Beaton in

Matt Beaton

Questioner · DISC type c
Advisory Board Member at Fishwife
📍 Brooklyn, New York, United States

Matt Beaton is the CEO of Mikes Hot Honey, where he has been instrumental in scaling the brand nationally since 2015. With an MBA from Northwesterns Kellogg School of Management and a background in brand management at Wrigley and PUR Water, he possesses deep expertise in early-stage growth, brand identity, and marketing within the CPG space.

Originally from the East Coast, Matt is bilingual in English and Spanish, having studied political science at the University of Buenos Aires. He is passionate about community engagement, serving as a board member for North Market in Ohio and previously leading the junior board for the Off the Street Club in Chicago.

Among his more unique listed skills are juggling and dog whispering.

Read the full overview →
Current Role
Advisory Board Member
Location
Brooklyn, New York, United States
Personality Overview

How Matt shows up

Systematic
Value Seeker
Not Easily Convinced

It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Priorities

Topics Matt cares about

CPG Brand Growth
He has a track record of scaling consumer brands, from his roles at Wrigley and PUR Water to his current success as CEO of Mike's Hot Honey.
Food & Beverage
He leads a successful food brand, serves on the board of a prominent public market (North Market), and is an advisor to another food startup, Fishwife.
+5 more topics Login to view topics
Career

Work history

2-2025
Advisory Board Member
Fishwife
1-2024
Board Member
North Market
6-2015
CEO
Mike's Hot Honey
4-2014 - 6-2015
Global Brand Manager
PUR Water
4-2012 - 4-2014
Associate Brand Manager
Wrigley
In the press

Media appearances

Catching mackerel in the Shark Tank: How Fishwife became a sensation. Featured in Food Dive
See now
Assembled Brands and Fishwife Partner to Bring Ethically Sourced Tinned Fish to the Mainstream. Featured in Assembled Brands
+1 more appearances Login to view media
Education
2011 - 2013
MBA
Northwestern University - Kellogg School of Management
2004 - 2005
Ciencias Politicas
University of Buenos Aires
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

Other Fishwife Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Matt. Free, 10 seconds.