Matt Beaton

Questioner
DISC Type : c

Advisory Board Member at Fishwife

Brooklyn, New York, United States

Overview

Matt Beaton is the CEO of Mikes Hot Honey, where he has been instrumental in scaling the brand nationally since 2015. With an MBA from Northwesterns Kellogg School of Management and a background in brand management at Wrigley and PUR Water, he possesses deep expertise in early-stage growth, brand identity, and marketing within the CPG space.

Originally from the East Coast, Matt is bilingual in English and Spanish, having studied political science at the University of Buenos Aires. He is passionate about community engagement, serving as a board member for North Market in Ohio and previously leading the junior board for the Off the Street Club in Chicago.

Among his more unique listed skills are juggling and dog whispering.

Personality Overview

Systematic

Value Seeker

Not Easily Convinced

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

CPG Brand Growth
He has a track record of scaling consumer brands, from his roles at Wrigley and PUR Water to his current success as CEO of Mike's Hot Honey.
Food & Beverage
He leads a successful food brand, serves on the board of a prominent public market (North Market), and is an advisor to another food startup, Fishwife.
Supporting Founders
He partnered with the founder of Mike's Hot Honey to grow the company and describes his advisory role at Fishwife as supporting a "fantastic founder, team and brand. "

Media Appearances

Catching mackerel in the Shark Tank: How Fishwife became a sensation. Featured in Food Dive

See Now

Assembled Brands and Fishwife Partner to Bring Ethically Sourced Tinned Fish to the Mainstream. Featured in Assembled Brands

See Now

Work History

2-2025
Advisory Board Member at Fishwife
1-2024
Board Member at North Market
6-2015
CEO at Mike's Hot Honey
4-2014 - 6-2015
Global Brand Manager at PUR Water
4-2012 - 4-2014
Associate Brand Manager at Wrigley

Education

2011 - 2013
MBA from Northwestern University - Kellogg School of Management
2004 - 2005
Ciencias Politicas from University of Buenos Aires

More Information

Social Presence :

Prographics :

Exp : N/A Location : Brooklyn, New York, United States Job Level : N/A Designation : Advisory Board Member at Fishwife
URL has been copied!

Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Matt

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Matt take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Matt

Personality Compatibility


Other Fishwife Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.