Matt Boon

Inspirer
DISC Type : id

Senior Research Director at ADAPT

Australia

Overview

Matt Boon is a Senior Director of Strategic Research at ADAPT and a technology analyst with decades of experience. A former Managing VP at Gartner, he specializes in advising executives on industry shifts like cloud and AI, and is known for his unique vantage point on emerging trends.

As a natural storyteller, Matt brings an engaging and sometimes irreverent style to his work. He is an experienced public speaker and event MC, using humor and connection to engage with executive audiences at major industry conferences.

He co-hosts the "Boon or Bust" podcast, where he provides a grounded and insightful view on whats truly happening in the tech industry.

Personality Overview

Achievment Oriented

Charming & Persuasive

Decisive

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

AI Productivity
On his podcast, he analyzes the paradox between AI fatigue and its long-term economic potential, referencing reports from Australia's Reserve Bank.
Cybersecurity Culture
He explores the human element of cybersecurity, emphasizing that accountability, culture, and human error are the most significant vulnerabilities for businesses.
Vendor Self-Awareness
He frequently analyzes vendor strategy, discussing why a vendor's ability to "read the room" and tailor their message is critical for success.

Media Appearances

Matt has no verified media appearances

Work History

6-2022
Senior Research Director at ADAPT
2-2019 - 6-2022
Director - Strategic Research at ADAPT
5-2000 - 8-2018
Managing VP and Group Team Manager at Gartner
1999 - 2000
Competitive Intelligence Manager at Tower Technology
9-1989 - 1-1999
Senior Product Manager at IDEAS International

Education

Matt has no verified education history

More Information

Social Presence :

Prographics :

Exp : 44 Location : Australia Job Level : Senior Designation : Senior Research Director at ADAPT
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Matt

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Matt take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Matt

Personality Compatibility


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