Matt Daigle

Observer
DISC Type : ci

Co-Owner at Brand Butter

Fredericton, New Brunswick, Canada

Overview

Matt Daigle is the CEO and Founder of Rise, an online authority for sustainable home improvement products. With a product strategy background from Salesforce and an MBA in Entrepreneurship, he leads Rise with a focus on creating businesses that benefit both people and the planet.

His passion for sustainable living was sparked by his personal experiences renovating homes after the birth of his first child. This led him to create a solution for others facing similar challenges. When not focused on his startup, he enjoys cooking.

He founded Rise as an education-first platform, growing it to millions of users before monetizing, establishing it as a trusted authority in the space first.

Personality Overview

Value Driven

Curious

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Sustainable Building
Founded Rise to make sustainable home improvement accessible, focusing on products that benefit health, wealth, and the planet. He frequently discusses this topic on podcasts.
Social Entrepreneurship
Has an expressed desire to build social impact companies that go beyond making money by doing good for people and the planet.
Founder Mindset
His personal posts reflect on the challenges of entrepreneurship, including decision-making, focus, and avoiding burnout by pursuing authentic goals.

Media Appearances

Matt has no verified media appearances

Work History

1-2025
Co-Owner at Brand Butter
7-2015
CEO & Founder at Rise
1-2014 - 8-2021
Advisor at Reimagine Designs
10-2013 - 8-2015
Product Manager at Mariner Partners Inc.
9-2012 - 9-2013
Product Strategist at Salesforce Marketing Cloud

Education

2007 - 2009
MBA from University of New Brunswick
2003 - 2007
BA from St. Thomas University (CA)

More Information

Social Presence :

Prographics :

Exp : 16 Location : Fredericton, New Brunswick, Canada Job Level : Leadership Designation : Co-Owner at Brand Butter
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Share testimonials from known people and give multiple examples of product value
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Matt

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Matt take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Matt

Personality Compatibility


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