Matt Daigle in

Matt Daigle

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Co-Owner at Brand Butter
📍 Fredericton, New Brunswick, Canada

Matt Daigle is the CEO and Founder of Rise, an online authority for sustainable home improvement products. With a product strategy background from Salesforce and an MBA in Entrepreneurship, he leads Rise with a focus on creating businesses that benefit both people and the planet.

His passion for sustainable living was sparked by his personal experiences renovating homes after the birth of his first child. This led him to create a solution for others facing similar challenges. When not focused on his startup, he enjoys cooking.

He founded Rise as an education-first platform, growing it to millions of users before monetizing, establishing it as a trusted authority in the space first.

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Experience
16 Years
Current Role
Co-Owner
Job Level
Leadership
Location
Fredericton, New Brunswick, Canada
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Matt cares about

Sustainable Building
Founded Rise to make sustainable home improvement accessible, focusing on products that benefit health, wealth, and the planet. He frequently discusses this topic on podcasts.
Social Entrepreneurship
Has an expressed desire to build social impact companies that go beyond making money by doing good for people and the planet.
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Career

Work history

1-2025
Co-Owner
Brand Butter
7-2015
CEO & Founder
Rise
1-2014 - 8-2021
Advisor
Reimagine Designs
10-2013 - 8-2015
Product Manager
Mariner Partners Inc.
9-2012 - 9-2013
Product Strategist
Salesforce Marketing Cloud
In the press

Media appearances

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Education
2007 - 2009
MBA
University of New Brunswick
2003 - 2007
BA
St. Thomas University (CA)
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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