Matt McGinnis in

Matt McGinnis

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Chief Executive Officer at Big Thirst
📍 Austin, Texas, United States

Matt McGinnis is the CEO of Big Thirst, an e-commerce and marketing platform for beverage alcohol brands. A marketing veteran with over 30 years of experience, he combines his expertise with a passion for the beverage industry, holding certifications as a Sommelier and a Specialist of Wine. Colleagues describe him as dynamic, energetic, and driven.

Outside of work, Matt is deeply engaged in the Austin food and beverage scene. He is a contributing columnist for publications like CultureMap and Austin Man Magazine. His personal interests include playing soccer and supporting his local community as a KUT Public Media Ambassador.

He fell in love with wine on a college trip to Europe while sipping Bordeaux on the Orient Express.

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Experience
26 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Austin, Texas, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Matt cares about

Alcohol E-commerce
As CEO of Big Thirst, he is focused on creating omnichannel, data-driven e-commerce solutions that accelerate sales for spirits and wine brands.
Beverage Marketing
He founded Big Thirst Marketing, a full-service agency dedicated to the beverage alcohol industry, and has a long history in brand marketing at agencies and Dell.
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Career

Work history

10-2021
Chief Executive Officer
Big Thirst
9-2020 - 12-2023
Partner
Big Thirst Consulting
8-2014
Founder and President
Big Thirst Marketing
8-2014
Founder and President at Big Thirst Marketing
Big Thirst Marketing
7-2012 - 7-2014
Executive Vice President and Managing Director, Austin
Cohn & Wolfe
In the press

Media appearances

Big Thirst and Pour Now Launch Omnichannel Platform to Transform Alcohol E‑Commerce. Featured in PRWeb
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Big Thirst Announces Launch of E‑Commerce Platform. Featured in Craft Spirits Magazine
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Education
9-1987 - 5-1991
Bachelor of Arts
Wittenberg University
Education details unavailable
Barboursville HS
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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