Matt McGinnis

Visionary
DISC Type : Ds

Chief Executive Officer at Big Thirst

Austin, Texas, United States

Overview

Matt McGinnis is the CEO of Big Thirst, an e-commerce and marketing platform for beverage alcohol brands. A marketing veteran with over 30 years of experience, he combines his expertise with a passion for the beverage industry, holding certifications as a Sommelier and a Specialist of Wine. Colleagues describe him as dynamic, energetic, and driven.

Outside of work, Matt is deeply engaged in the Austin food and beverage scene. He is a contributing columnist for publications like CultureMap and Austin Man Magazine. His personal interests include playing soccer and supporting his local community as a KUT Public Media Ambassador.

He fell in love with wine on a college trip to Europe while sipping Bordeaux on the Orient Express.

Personality Overview

Big Vision Person

Fast But Thoughtful

Early Adopter

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Alcohol E-commerce
As CEO of Big Thirst, he is focused on creating omnichannel, data-driven e-commerce solutions that accelerate sales for spirits and wine brands.
Beverage Marketing
He founded Big Thirst Marketing, a full-service agency dedicated to the beverage alcohol industry, and has a long history in brand marketing at agencies and Dell.
Wine & Spirits
His passion for the industry is backed by formal education, including certifications as a Sommelier and a WSET Level 3 Award in Wines.

Media Appearances

Big Thirst and Pour Now Launch Omnichannel Platform to Transform Alcohol E‑Commerce. Featured in PRWeb

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Big Thirst Announces Launch of E‑Commerce Platform. Featured in Craft Spirits Magazine

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Meet Big Thirst, The Spirits Industry’s Most Comprehensive E‑Commerce Sales and Marketing Engine. Featured in Forbes

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Work History

10-2021
Chief Executive Officer at Big Thirst
9-2020 - 12-2023
Partner at Big Thirst Consulting
8-2014
Founder and President at Big Thirst Marketing
8-2014
Founder and President at Big Thirst Marketing at Big Thirst Marketing
7-2012 - 7-2014
Executive Vice President and Managing Director, Austin at Cohn & Wolfe

Education

9-1987 - 5-1991
Bachelor of Arts from Wittenberg University
Education details unavailable from Barboursville HS

More Information

Social Presence :

Prographics :

Exp : 26 Location : Austin, Texas, United States Job Level : Leadership Designation : Chief Executive Officer at Big Thirst

Interested in

Lifestyle

Wine tasting, Sommelier

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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Matt

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Matt take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Matt

Personality Compatibility


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