Matt Murtha

Commander
DISC Type : D

Director of Marketing - DLBCL - EPKINLY at Genmab

Collegeville, Pennsylvania, United States

Overview

Matt Murtha is the Director of Marketing at Genmab, leading the brand strategy for EPKINLY in the DLBCL indication. His career is rooted in oncology, with extensive experience at Johnson & Johnson on the DARZALEX® brand in multiple myeloma. He holds an MBA from Villanova University.

Matt demonstrates a strong passion for patient-centric causes and community engagement. He has been a champion for health equity, leading initiatives and orchestrating events to address key needs and disparities in healthcare for cancer patients.

His health equity campaign, "That’s My Word, " was named the 2023 Purpose-Led Campaign of the Year by AdAge and Modern Healthcare.

Personality Overview

Strong-Willed

Candid & Clear

Very Quick

They like to stay in control of the negotiation or defining of the terms.  They respond better to strong and respectful interactions. They do not care very much about building rapport or relationships.

Topics They Care About

Oncology Marketing
Leads marketing for EPKINLY (DLBCL) at Genmab and previously managed brand strategy for DARZALEX® (Multiple Myeloma) at Johnson & Johnson.
Health Equity
Championed the award-winning "That’s My Word" health equity campaign and organized events to address disparities in multiple myeloma treatment.
Patient Experience
Held a specific role as Product Director for Patient Experience Marketing, underscoring a focus on the consumer journey in healthcare.

Media Appearances

Matt has no verified media appearances

Work History

1-2026
Director of Marketing - DLBCL - EPKINLY at Genmab
4-2025 - 12-2025
Senior District Manager - Hematology / Oncology at Johnson & Johnson Innovative Medicine
1-2024 - 1-2026
Product Director - HCP Marketing - DARZALEX® at Johnson & Johnson Innovative Medicine
6-2022 - 1-2024
Product Director - Patient Experience Marketing - DARZALEX® at Johnson & Johnson Innovative Medicine
8-2020 - 6-2022
Product Director - APP - Neuroscience - INVEGA® LAI Brands at Johnson & Johnson Innovative Medicine

Education

2017 - 5-2021
Master of Business Administration (MBA) from Villanova University
2009 - 2012
Business Administration and Management from University of Miami Herbert Business School

More Information

Social Presence :

Prographics :

Exp : 16 Location : Collegeville, Pennsylvania, United States Job Level : Mid-senior Designation : Director of Marketing - DLBCL - EPKINLY at Genmab
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Matt

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • If convinced, they can reach decisions quite fast.
  • Can Matt take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Matt

Personality Compatibility


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