Matt Pickering in

Matt Pickering

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Marketing, Brand and Strategy Director at Classic Retrofit Ltd
📍 Crowborough, England, United Kingdom

With over 30 years of experience, Matt is a creative and marketing leader, currently serving as the Marketing, Brand and Strategy Director at Classic Retrofit Ltd. His career, including a long tenure at DS Smith, is marked by a focus on client value and creative collaboration. People who have worked with him often describe him as creative, supportive, and empathetic.

Outside of his professional life, Matt has a clear passion for automobiles, particularly classic cars and motorsport. His current role aligns with his interests, and he is actively engaged in the classic car community, attending shows and discussing new product launches for iconic vehicles like the Land Rover Defender.

He applies his extensive background in creative marketing to the specialized field of high-end retrofits for classic cars.

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Experience
33 Years
Current Role
Marketing, Brand and Strategy Director
Job Level
Mid-senior
Location
Crowborough, England, United Kingdom
Personality Overview

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Communication Style
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Work Preference

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Priorities

Topics Matt cares about

Creative Leadership
Has a long history in executive creative roles, with recommendations highlighting his supportive, empathetic, and open leadership style that fosters talent and collaboration.
Brand Strategy
His current role focuses on defining and delivering a strategy for future growth, blending marketing, sales, and operations to ensure commercial success.
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Career

Work history

7-2024
Marketing, Brand and Strategy Director
Classic Retrofit Ltd
3-2020 - 6-2024
Creative and Marketing Director
DS Smith
10-2012 - 6-2024
Executive Creative Director
Utd.
6-2012 - 3-2020
Executive Creative Director
DS Smith
6-2010 - 6-2012
Managing Director
The last yard Ltd
In the press

Media appearances

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Education
1993 - 1996
Ba (Hons)
DeMontfort University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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