Matt Rooney is the Director of Analytics at Skyscanner, leveraging deep expertise in data and measurement from senior roles at TikTok, R/GA, and Amazon. He specializes in quantifying platform effectiveness and using data-driven strategies to deliver growth and build brand equity. He holds a bachelors degree from Durham University.
He has presented at industry events like MAD//FEST, sharing insights on how major brands use full-funnel strategies and the creator economy to drive growth.
Read the full overview →They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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