Matt Rooney in

Matt Rooney

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Director of Analytics at Skyscanner
📍 United Kingdom

Matt Rooney is the Director of Analytics at Skyscanner, leveraging deep expertise in data and measurement from senior roles at TikTok, R/GA, and Amazon. He specializes in quantifying platform effectiveness and using data-driven strategies to deliver growth and build brand equity. He holds a bachelors degree from Durham University.

He has presented at industry events like MAD//FEST, sharing insights on how major brands use full-funnel strategies and the creator economy to drive growth.

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Experience
13 Years
Current Role
Director of Analytics
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Priorities

Topics Matt cares about

Creator Economy
He has publicly discussed how creators help build long-term brand equity and deliver growth, not just engagement, based on evidence from partners like Kantar.
Platform Effectiveness
His career has focused on measuring and quantifying the effectiveness of digital platforms for global clients to drive high-impact results at scale.
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Career

Work history

10-2025
Director of Analytics
Skyscanner
5-2021 - 10-2025
Head of Measurement, Global Accounts
TikTok
4-2020 - 5-2021
EU Measurement Lead
TikTok
4-2019 - 4-2020
Data Director
R/GA
12-2018 - 4-2019
CMA EU
Amazon
In the press

Media appearances

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Education
2008 - 2012
Bachelor's degree
Durham University
Social presence
in
Behavioral profile

DISC profile (public)

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