Matt Rooney

Inquirer
DISC Type : cd

Director of Analytics at Skyscanner

United Kingdom

Overview

Matt Rooney is the Director of Analytics at Skyscanner, leveraging deep expertise in data and measurement from senior roles at TikTok, R/GA, and Amazon. He specializes in quantifying platform effectiveness and using data-driven strategies to deliver growth and build brand equity. He holds a bachelors degree from Durham University.

He has presented at industry events like MAD//FEST, sharing insights on how major brands use full-funnel strategies and the creator economy to drive growth.

Personality Overview

ROI Conscious

Judgemental

Upfront

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Creator Economy
He has publicly discussed how creators help build long-term brand equity and deliver growth, not just engagement, based on evidence from partners like Kantar.
Platform Effectiveness
His career has focused on measuring and quantifying the effectiveness of digital platforms for global clients to drive high-impact results at scale.
Full-Funnel Strategy
He speaks on balancing agility and synergy in full-funnel strategies to deliver tangible growth, referencing work with major brands like L'Oréal.

Media Appearances

Matt has no verified media appearances

Work History

10-2025
Director of Analytics at Skyscanner
5-2021 - 10-2025
Head of Measurement, Global Accounts at TikTok
4-2020 - 5-2021
EU Measurement Lead at TikTok
4-2019 - 4-2020
Data Director at R/GA
12-2018 - 4-2019
CMA EU at Amazon

Education

2008 - 2012
Bachelor's degree from Durham University

More Information

Social Presence :

Prographics :

Exp : 13 Location : United Kingdom Job Level : Mid-senior Designation : Director of Analytics at Skyscanner
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Refer to testimonials from others in similar positions
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Matt

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Matt take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Matt

Personality Compatibility


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