Matt Swindells

Questioner
DISC Type : c

Chief Operating Officer at Coles

Greater Melbourne Area, Australia

Overview

Matt Swindells is the Chief Operations and Supply Chain Officer at Coles, leveraging over two decades of retail experience. He leads end-to-end management of store operations, manufacturing, and supply chain for the iconic Australian brand. His background includes serving as CEO of Tasman Meats and 14 years with the Virgin Group in the UK.

His career is marked by a passion for energetic and entrepreneurial environments, a value instilled during his time with the Virgin Group. He is a graduate of the Advanced Management Program at Harvard Business School, focusing on strategy, digital transformation, and global economics.

Unique fact: Before his extensive career in Australia, he spent 14 years working for the entrepreneurial Virgin Group in the UK.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Systematic

They are more likely than others to negotiate on pricing and terms.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Retail Operations
As Chief Operations and Supply Chain Officer, he is accountable for the end-to-end management of store operations, leading over 100, 000 team members.
Supply Chain Automation
He leads Coles' automation strategy, including partnerships with technology firms to enhance efficiency and decision-making across the supply chain.
Logistics Sustainability
He is driving Coles' decarbonization journey, recently introducing the company's first electric prime mover truck to its delivery network to reduce emissions.

Media Appearances

Coles Chief Operating Officer Matt Swindells said it was a “relatively …”. Featured in 7News Australia (Facebook)

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Matt Swindells from Coles answers your supermarket questions. Featured in The Daily Telegraph

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Coles top executive SLAMS Allan government over retail theft surge. Featured in 3AW

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Work History

7-2019
Chief Operating Officer at Coles
7-2017 - 7-2019
Supply Chain Director at Coles
4-2015 - 6-2017
CEO at Tasman Market Fresh Meats
8-2013 - 3-2015
General Manager Meat & Deli at Coles
7-2011 - 8-2013
General Manager Supply Chain Transformation at Coles

Education

3-2024 - 3-2024
Next Gen CEO course from Deloitte University
4-2021 - 6-2021
AMP 200 from Harvard Business School

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Melbourne Area, Australia Job Level : Leadership Designation : Chief Operating Officer at Coles
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Matt

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Matt take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Matt

Personality Compatibility


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