Matt Wood

Enthusiast
DISC Type : i

Commercial Operations Director at Asda

Leeds, England, United Kingdom

Overview

Matt Wood is a versatile Senior Commercial Director at Asda with over 30 years of experience in the retail sector, specializing in operational and commercial excellence. His expertise spans supply chain management, trade planning, and supplier engagement. He is an alumnus of Swinton Comprehensive School.

Outside of his professional life, Matt is dedicated to supporting his industry colleagues through charitable endeavors. He actively participates in long-distance charity bike rides, such as cycling from London to Amsterdam and Brussels, to raise significant funds and awareness for the charity GroceryAid.

He once cycled 350km over three days to raise money for a charity that supports grocery industry colleagues.

Personality Overview

Story Driven

Consensus Focused

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Retail Operations
His current role as Commercial Operations Director involves overseeing trade planning, retail operations, and supplier engagement for Asda.
Supply Chain Excellence
He has held multiple senior director roles focused on supply chain management at both Asda and Card Factory.
Supporting Colleagues
He actively fundraises for GroceryAid, a charity dedicated to helping colleagues within the grocery industry.

Media Appearances

Matt has no verified media appearances

Work History

10-2023
Commercial Operations Director at Asda
8-2020 - 10-2023
Senior Director - Food Modular Planning and Space at Asda
4-2017 - 8-2020
Senior Supply Chain Director at Asda
8-2016 - 4-2017
Supply Chain Development Director at Card Factory
7-2014 - 8-2016
Senior Director - Supply at Asda

Education

1984 - 1988
Education details unavailable from Swinton comprehensive school

More Information

Social Presence :

Prographics :

Exp : 21 Location : Leeds, England, United Kingdom Job Level : Mid-senior Designation : Commercial Operations Director at Asda
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Matt

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Matt take some risk or not?

  • They can take some low-probability risks if needed.

You And Matt

Personality Compatibility


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