Sinead Bell in

Sinead Bell

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Chief Commercial Officer, Co-op Food Group at Co-op
📍 St Albans, England, United Kingdom

Sinead Bell is the Chief Commercial Officer at Co-op Food Group, leading commercial and trading activities. An experienced executive in the consumer sector, she has a proven track record in retail and FMCG and has completed the Oxford Artificial Intelligence Programme. People who recommend her describe her as bright, enthusiastic, and a leader of utmost integrity.

Sinead is passionate about creating positive change, having co-founded an industry network for Diversity & Inclusion and served on a development board for a cancer charity. She is actively involved in fundraising for organizations like Barnardos and GroceryAid, participating in events like the Co-op Windermere Row to support industry and community causes.

She was a Non-Executive Director at Childs Farm, helping guide the company to a successful sale in 2022.

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Experience
13 Years
Current Role
Chief Commercial Officer, Co-op Food Group
Job Level
Leadership
Location
St Albans, England, United Kingdom
Personality Overview

How Sinead shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sinead cares about

Inclusion & Diversity
Executive Sponsor for 'Endless Inclusion', an industry network for inclusion and belonging, and a former steering committee member for DIAL Global.
AI in Retail
Completed the Oxford Artificial Intelligence Programme, indicating a strong interest in the application of new technologies within the retail sector.
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Career

Work history

9-2022
Chief Commercial Officer, Co-op Food Group
Co-op
6-2021 - 9-2022
Director of Trading - Fresh & Chilled
Co-op
10-2019 - 5-2021
Director of Trading - Chilled
Co-op
7-2019
Steering Committee Member
DIAL Global
11-2020 - 4-2022
Non Executive Director
Childs Farm Ltd
In the press

Media appearances

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Education
2024 - 2025
Oxford Artificial Intelligence Programme
University of Oxford
2001 - 2005
2:1
Brunel University of London
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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