Sinead Bell

Supporter
DISC Type : s

Chief Commercial Officer, Co-op Food Group at Co-op

St Albans, England, United Kingdom

Overview

Sinead Bell is the Chief Commercial Officer at Co-op Food Group, leading commercial and trading activities. An experienced executive in the consumer sector, she has a proven track record in retail and FMCG and has completed the Oxford Artificial Intelligence Programme. People who recommend her describe her as bright, enthusiastic, and a leader of utmost integrity.

Sinead is passionate about creating positive change, having co-founded an industry network for Diversity & Inclusion and served on a development board for a cancer charity. She is actively involved in fundraising for organizations like Barnardos and GroceryAid, participating in events like the Co-op Windermere Row to support industry and community causes.

She was a Non-Executive Director at Childs Farm, helping guide the company to a successful sale in 2022.

Personality Overview

Calm

Social Proof Driven

Risk-averse

They prefer to follow rules and procedures.  Their decisions are defined by the possible value that they can bring to the organization.
 They get along well with all people.

Topics They Care About

Inclusion & Diversity
Executive Sponsor for 'Endless Inclusion', an industry network for inclusion and belonging, and a former steering committee member for DIAL Global.
AI in Retail
Completed the Oxford Artificial Intelligence Programme, indicating a strong interest in the application of new technologies within the retail sector.
Supplier Relationships
Emphasizes building strong, collaborative partnerships with suppliers to drive mutual growth, as highlighted in her posts about Co-op's supplier awards and trade briefings.

Media Appearances

Sinead has no verified media appearances

Work History

9-2022
Chief Commercial Officer, Co-op Food Group at Co-op
6-2021 - 9-2022
Director of Trading - Fresh & Chilled at Co-op
10-2019 - 5-2021
Director of Trading - Chilled at Co-op
7-2019
Steering Committee Member at DIAL Global
11-2020 - 4-2022
Non Executive Director at Childs Farm Ltd

Education

2024 - 2025
Oxford Artificial Intelligence Programme from University of Oxford
2001 - 2005
2:1 from Brunel University of London

More Information

Social Presence :

Prographics :

Exp : 13 Location : St Albans, England, United Kingdom Job Level : Leadership Designation : Chief Commercial Officer, Co-op Food Group at Co-op
URL has been copied!

Insights For Selling To Sinead

During A Call Or A Meeting

DO's

  • Pause and ask them if they have any questions
  • Engage other key stakeholders on their side and leverage if they approve of your product
  • Show willingness to accommodating their needs or requests

DONT's

  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Don’t rush them to make quick decisions
  • Don’t don the salesperson avatar, be the friendly advisor instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sinead is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Sinead

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Sinead move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Sinead take some risk or not?

  • They rarely take risks and prefer making decisions supported by others.

You And Sinead

Personality Compatibility


Other Co-op Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.