Daniel Severo in

Daniel Severo

Sharpshooter · DISC type CD
Principal Solution Customer Architect at Co-op
📍 Manchester, England, United Kingdom

Daniel Severo is a Principal Solution Customer Architect at Co-op, specializing in digital transformation and enterprise IT architecture for major corporations like Salesforce and SAP. He holds a certification in Communication and Persuasion from MIT. Colleagues describe him as having great technical knowledge and offering wise suggestions.

Originally from Brazil, Daniel recently made a significant personal and professional move, relocating to Manchester, UK, to embrace new opportunities. This change highlights his adaptability and marks a new chapter in his life and career after a successful journey in his home country.

He recently shifted from being a technology vendor to the "other side of the table, " now working on retail IT initiatives as a customer.

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Experience
27 Years
Current Role
Principal Solution Customer Architect
Job Level
Senior
Location
Manchester, England, United Kingdom
Personality Overview

How Daniel shows up

Rigorous & Demanding
ROI Driven
Thorough Evaluator

More than the product, they care about the effectiveness of the product. They like to be in a position where they can control the conversation and terms. They are not focused on building rapport and relationships.

Priorities

Topics Daniel cares about

Retail IT Innovation
He is attending Retail IT Connect 2025 and is now working on retail IT initiatives from the customer's perspective at Co-op.
Digital Transformation
A core theme of his career, he has a proven track record of executing robust digital transformation roadmaps and digitizing operations.
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Career

Work history

1-2024
Principal Solution Customer Architect
Co-op
1-2021 - 1-2024
Senior Program Architect, Advisory Services
Salesforce
5-2017 - 1-2021
Regional Practice Lead CX LAC
SAP Customer Experience
11-2007 - 1-2017
Solution Architect
HP
9-1997 - 11-2007
Senior Software Engineer
Various Compnies
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
8-2023 - 7-2025
Bachelor of Technology - BTech
FIAP
2005 - 2009
Bachelor's degree
Pontifícia Universidade Católica do Rio Grande do Sul
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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