Daniel Severo

Sharpshooter
DISC Type : CD

Principal Solution Customer Architect at Co-op

Manchester, England, United Kingdom

Overview

Daniel Severo is a Principal Solution Customer Architect at Co-op, specializing in digital transformation and enterprise IT architecture for major corporations like Salesforce and SAP. He holds a certification in Communication and Persuasion from MIT. Colleagues describe him as having great technical knowledge and offering wise suggestions.

Originally from Brazil, Daniel recently made a significant personal and professional move, relocating to Manchester, UK, to embrace new opportunities. This change highlights his adaptability and marks a new chapter in his life and career after a successful journey in his home country.

He recently shifted from being a technology vendor to the "other side of the table, " now working on retail IT initiatives as a customer.

Personality Overview

Rigorous & Demanding

ROI Driven

Thorough Evaluator

More than the product, they care about the effectiveness of the product.  They like to be in a position where they can control the conversation and terms. They are not focused on building rapport and relationships.

Topics They Care About

Retail IT Innovation
He is attending Retail IT Connect 2025 and is now working on retail IT initiatives from the customer's perspective at Co-op.
Digital Transformation
A core theme of his career, he has a proven track record of executing robust digital transformation roadmaps and digitizing operations.
Enterprise Architecture
He has extensive experience conceptualizing and implementing enterprise IT architectures for diverse clients at companies like Salesforce and SAP.

Media Appearances

Daniel has no verified media appearances

Work History

1-2024
Principal Solution Customer Architect at Co-op
1-2021 - 1-2024
Senior Program Architect, Advisory Services at Salesforce
5-2017 - 1-2021
Regional Practice Lead CX LAC at SAP Customer Experience
11-2007 - 1-2017
Solution Architect at HP
9-1997 - 11-2007
Senior Software Engineer at Various Compnies

Education

8-2023 - 7-2025
Bachelor of Technology - BTech from FIAP
2005 - 2009
Bachelor's degree from Pontifícia Universidade Católica do Rio Grande do Sul

More Information

Social Presence :

Prographics :

Exp : 27 Location : Manchester, England, United Kingdom Job Level : Senior Designation : Principal Solution Customer Architect at Co-op
URL has been copied!

Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Get to the point quickly instead of spending time doing small talk
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Daniel

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • They can take decisions very fast if you manage to convince them.
  • Can Daniel take some risk or not?

  • The risks don’t matter much to them.

You And Daniel

Personality Compatibility


Other Co-op Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.