Matthew A. Zuino, MSIS, FACHE

Inspirer
DISC Type : di

President and CEO at Baptist Health

Metro Jacksonville, United States

Overview

Matthew A. Zuino is the incoming President and CEO of Baptist Health, transitioning from his role as EVP and COO. He focuses on driving strategic initiatives and operational efficiency across the health system. He is a Fellow of the American College of Healthcare Executives and holds a Master of Science in Information Systems.

Originally from New Jersey, Matthew and his family moved to Jacksonville, a community he has said felt like home very quickly. He values the vibrant and growing nature of the area and Baptist Healths long-standing commitment to the local community.

He will officially step into the President & CEO role in January 2026.

Personality Overview

Achievment Oriented

Charming & Persuasive

Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Healthcare Strategy
He played a key role in developing Baptist Health's FY23 and FY24 Strategic Operating Plan and shaping the 2030 five-year strategy.
Operational Excellence
Emphasizes using performance management methods to reduce variation, engage colleagues, and transform services in alignment with quality standards and financial goals.
Team Empowerment
Publicly recognizes the contributions and impact of physicians and teams, such as the Revenue Cycle team, highlighting that healthcare is a team effort.

Media Appearances

Baptist Health names Zuino next president and CEO. Featured in Jax Daily Record

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Announcement News Release | Matthew A. Zuino | Baptist Health President and CEO – Begins his first week. Featured in Baptist Health Newsroom

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Baptist Health in Florida names CEO. Featured in Becker's Hospital Review

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Work History

1-2026
President and CEO at Baptist Health
1-2020 - 1-2026
Executive Vice President and Chief Operating Officer at Baptist Health
7-2017 - 1-2020
President, Physician Enterprise at Baptist Health
2-2015 - 7-2017
Senior Vice President, Regional Acute Care Services at Virtua Health
9-2012 - 2-2015
Senior Vice President, Population Health North at Virtua Health

Education

2-2022 - 2-2022
Fellow in the American College of Health Care Executives (FACHE) from American College of Health Care Executives (ACHE)
2013 - 2015
GE Fellowship Program for Senior Executives from Healthcare Management Academy (HMA)

More Information

Social Presence :

Prographics :

Exp : 18 Location : Metro Jacksonville, United States Job Level : Leadership Designation : President and CEO at Baptist Health
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Insights For Selling To Matthew A.

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew A. is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Matthew A.

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Matthew A. move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Matthew A. take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Matthew A.

Personality Compatibility


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