Matthew Bouw

Questioner
DISC Type : c

CEO Asia Pacific & EMEA at Cushman & Wakefield

United Kingdom

Overview

Matthew Bouw is the CEO of APAC & EMEA at Cushman & Wakefield, leading 17, 000 employees. With over 25 years of experience across real estate, financial, and professional services, he is a Certified Practising Accountant (CPA). He is passionate about building successful, sustainable companies and cultures and is described as being "technically brilliant. "

A proud Australian and the son of a Dutchman, Matthew possesses a strong international perspective from having lived and worked globally. He travels frequently to connect with clients and colleagues across Asia and Europe, and considers the Netherlands a home away from home due to his heritage.

He led the first-ever deal where a major Korean enterprise, Hyundai Motor Company, centralized its global real estate services with a single firm.

Personality Overview

Value Seeker

Systematic

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Global Real Estate
Oversees a combined APAC & EMEA business and secured a landmark global real estate services agreement with Hyundai Motor Company, underscoring his focus on large multinational clients.
Sustainable Buildings
Showcased his visit to "The Pulse" in Amsterdam, a sustainable mixed-use building, indicating a professional interest in environmentally conscious real estate.
Capital Markets
He highlights his annual Capital Markets-focused roadshow in Tokyo as an event he always looks forward to, valuing the insights and connections gained.

Media Appearances

Matthew Bouw Named Chief Executive APAC and EMEA. Featured in Cushman & Wakefield (Australia)

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Cushman & Wakefield Makes Change at Top in EMEA. Featured in CoStar

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Cushman & Wakefield Taps APAC CEO Matthew Bouw for Double Duty in EMEA. Featured in Mingtiandi

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Work History

5-2025
CEO Asia Pacific & EMEA at Cushman & Wakefield
11-2017 - 4-2025
CEO Asia Pacific at Cushman & Wakefield
4-2017 - 10-2017
Global CAO at Cushman & Wakefield
3-2014 - 4-2017
Global Chief HR & Strategy Officer at Cushman & Wakefield
7-2011 - 3-2014
Group Executive HR & Corporate Services at UGL

Education

2010 - 2010
Advanced Human Resource Executive Program from University of Michigan - Stephen M. Ross School of Business
2001 - 2003
Certified Practising Accounting from CPA Australia Program

More Information

Social Presence :

Prographics :

Exp : 31 Location : United Kingdom Job Level : Leadership Designation : CEO Asia Pacific & EMEA at Cushman & Wakefield
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Matthew

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Matthew take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Matthew

Personality Compatibility


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