Matthew Charlton in

Matthew Charlton

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CEO at Brothers & Sisters
📍 London, England, United Kingdom

Matthew Charlton is a proven agency leader, currently serving as CEO of Brothers & Sisters. He has a strong track record of building businesses, having co-founded and grown BETC London to a £9. 2M turnover. He studied Business & Marketing Communication at the University of Greenwich.

Outside of his extensive career, Matthew is a passionate football fan, specifically of Coventry City. He values family highly, once leaving a prominent US-based role to spend more time with them. His entrepreneurial interests extend to co-founding the cold-press juice brand, Juiceman.

His agency, Brothers & Sisters, became the worlds first not-for-profit creative agency in 2022, operating as a social enterprise.

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Experience
30 Years
Current Role
CEO
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Matthew cares about

Agency Growth
Demonstrated a strong track record of scaling agencies, significantly growing revenue at both BETC London, which he co-founded, and his current agency Brothers & Sisters.
Social Enterprise
Led his agency to become a social enterprise in 2022, donating all profits to good causes, showing a commitment to purpose-driven business models.
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Career

Work history

4-2014
CEO
Brothers & Sisters
3-2014 - 1-2016
Co Founder
Juiceman
1-2011 - 1-2014
CEO & Founder
BETC
12-2009 - 7-2011
Worldwide President
Modernista!
9-2007 - 9-2008
Managing Director London / Worldwide Managing Director - PlayStation
TBWA\Worldwide
In the press

Media appearances

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Education
1980 - 1989
Education details unavailable
Norwich School
9-1994 - 7-1996
BA Business & Marketing Communication
University of Greenwich
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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