Matthew Charlton

Trailblazer
DISC Type : ID

CEO at Brothers & Sisters

London, England, United Kingdom

Overview

Matthew Charlton is a proven agency leader, currently serving as CEO of Brothers & Sisters. He has a strong track record of building businesses, having co-founded and grown BETC London to a £9. 2M turnover. He studied Business & Marketing Communication at the University of Greenwich.

Outside of his extensive career, Matthew is a passionate football fan, specifically of Coventry City. He values family highly, once leaving a prominent US-based role to spend more time with them. His entrepreneurial interests extend to co-founding the cold-press juice brand, Juiceman.

His agency, Brothers & Sisters, became the worlds first not-for-profit creative agency in 2022, operating as a social enterprise.

Personality Overview

Achievement-Oriented

Charismatic

Persuasive

They will bat for you if they come to believe in you.  They like to keep things under control. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Agency Growth
Demonstrated a strong track record of scaling agencies, significantly growing revenue at both BETC London, which he co-founded, and his current agency Brothers & Sisters.
Social Enterprise
Led his agency to become a social enterprise in 2022, donating all profits to good causes, showing a commitment to purpose-driven business models.
Entertainment Marketing
His agency is a leader in creating entertainment-based campaigns for major brands like Sky, HBO Max, and Nike, reflecting his expertise in this specific marketing niche.

Media Appearances

Matthew has no verified media appearances

Work History

4-2014
CEO at Brothers & Sisters
3-2014 - 1-2016
Co Founder at Juiceman
1-2011 - 1-2014
CEO & Founder at BETC
12-2009 - 7-2011
Worldwide President at Modernista!
9-2007 - 9-2008
Managing Director London / Worldwide Managing Director - PlayStation at TBWA\Worldwide

Education

1980 - 1989
Education details unavailable from Norwich School
9-1994 - 7-1996
BA Business & Marketing Communication from University of Greenwich

More Information

Social Presence :

Prographics :

Exp : 30 Location : London, England, United Kingdom Job Level : Leadership Designation : CEO at Brothers & Sisters
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Matthew

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Matthew take some risk or not?

  • They can take risks if necessary.

You And Matthew

Personality Compatibility


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