Matthew Darr

Questioner
DISC Type : c

John Deere Endowed Chair in Ag Innovation at Iowa State University

Ames, Iowa, United States

Overview

Matthew Darr is a Professor at Iowa State University, where he holds the John Deere Endowed Chair in Ag Innovation. He directs the Digital Ag Innovation Lab and the BioCentury Research Farm, leading a large team focused on agricultural technology. He earned his Ph. D. in Food, Agricultural, and Biological Engineering from The Ohio State University.

His teams research has generated over 70 licensed patents and contributed to more than 30 commercial products.

Personality Overview

Systematic

Value Seeker

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to analyze every situation thoroughly.


Topics They Care About

Digital Agriculture
He leads the Digital Ag Innovation Lab, focusing on using data, automation, and technology to make farming more efficient and resilient.
Technology Commercialization
His team collaborates extensively with corporate partners, turning research into market-ready solutions and licensed technologies for companies like John Deere.
Machinery Automation
A core research area is developing next-generation automation for agricultural equipment, viewing complex machinery like combines as "mobile factories" to be optimized.

Media Appearances

Matthew has no verified media appearances

Work History

6-2023
John Deere Endowed Chair in Ag Innovation at Iowa State University
1-2008
Professor at Iowa State University

Education

Matthew has no verified education history

More Information

Social Presence :

Prographics :

Exp : N/A Location : Ames, Iowa, United States Job Level : N/A Designation : John Deere Endowed Chair in Ag Innovation at Iowa State University
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Matthew

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Matthew take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Matthew

Personality Compatibility


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