Matthew Glover in

Matthew Glover

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President at Project Slingshot
📍 London, England, United Kingdom

Matthew Glover is a business activist and entrepreneur dedicated to removing animals from the food system. He co-founded the global movement Veganuary, leads Veg Capital to fund plant-based startups, and chairs the Vegan Food Group, which acquires and scales brands like VFC and Meatless Farm. People often describe him as professional, knowledgeable, and forward-thinking.

Originally from a family of butchers, Matthew became a vegan after learning about the realities of the dairy and egg industries. He lives near York with his wife, Jane Land, with whom he co-founded Veganuary. He previously built businesses in the construction, glazing, and events sectors before dedicating his career to activism.

Interesting fact: Matthew and his wife used their life savings to launch Veganuary in 2014, initially hoping a few hundred people would participate.

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Experience
32 Years
Current Role
President
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

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Priorities

Topics Matthew cares about

Business Activism
He co-founded VFC as a form of "business activism" and sees his ventures as a way to dismantle the factory farming system with great food.
Ethical Investing
As Managing Director of Veg Capital, he provides early-stage funding to companies creating plant-based alternatives to meat, dairy, and eggs, donating profits to animal charities.
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Career

Work history

6-2025
President
Project Slingshot
6-2025
Co-Founder
Project Slingshot
1-2024 - 1-2026
Chair
Vegan Food Group
9-2020 - 1-2026
Co-Founder
VFC®
1-2020 - 10-2025
Managing Director
Veg Capital
In the press

Media appearances

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Education
1983 - 1990
Education details unavailable
Silcoates School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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