Matthew Herrold in

Matthew Herrold

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Marketing Director at Good Feels
📍 Milford, Massachusetts, United States

Matthew is a Fractional CMO and the founder of Headstash Marketing LLC, specializing in strategic scaling for startups, particularly in the cannabis sector. With 17 years of experience, he has facilitated over 66 brand and product launches, once growing a companys revenue from $3. 5M to over $40M in one year.

Outside of his marketing career, Matthew has a deep-rooted background in health and wellness, with over a decade of consulting experience and time as a fitness director. He has also published a book on the health benefits of turmeric and has an interest in the LEGO Group.

Unique fact: He has a background in acting, having formally studied the Meisner Technique at the Ithaca Actors Workshop.

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Experience
7 Years
Current Role
Marketing Director
Job Level
Leadership
Location
Milford, Massachusetts, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Matthew cares about

Cannabis Branding
His career focus is building cannabis brands people ask for by name. He emphasizes creating functional, emotional, and self-expressive benefits to drive loyalty and recognition.
Fractional Marketing
He champions the fractional department model, believing it allows marketing managers to excel by leveraging external executive expertise for research, strategy, and fact-based execution.
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Career

Work history

4-2021 - 1-2023
Marketing Director
Good Feels
1-2021
General Manager - Founder
Headstash Marketing LLC
1-2021 - 4-2021
Assistant Brand Manager
Perfect Blends
4-2019 - 3-2020
Marketing Associate
CommCan, Inc. - The Commonwealth Cannabis Co.
2-2019 - 4-2019
Interim Fitness Director and Marketing Strategist
Karma Yoga
In the press

Media appearances

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Education
2005 - 2009
Business Administration and Management
Merrimack College
2010 - 2011
Meisner Technique
Ithaca Actors Workshop
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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