Matthew Herrold

Commander
DISC Type : D

Marketing Director at Good Feels

Milford, Massachusetts, United States

Overview

Matthew is a Fractional CMO and the founder of Headstash Marketing LLC, specializing in strategic scaling for startups, particularly in the cannabis sector. With 17 years of experience, he has facilitated over 66 brand and product launches, once growing a companys revenue from $3. 5M to over $40M in one year.

Outside of his marketing career, Matthew has a deep-rooted background in health and wellness, with over a decade of consulting experience and time as a fitness director. He has also published a book on the health benefits of turmeric and has an interest in the LEGO Group.

Unique fact: He has a background in acting, having formally studied the Meisner Technique at the Ithaca Actors Workshop.

Personality Overview

Candid & Clear

Decisive

Very Quick

They respond better to strong and respectful interactions.  They prefer to move quickly, and expect the same from others. They do not care very much about building rapport or relationships.

Topics They Care About

Cannabis Branding
His career focus is building cannabis brands people ask for by name. He emphasizes creating functional, emotional, and self-expressive benefits to drive loyalty and recognition.
Fractional Marketing
He champions the fractional department model, believing it allows marketing managers to excel by leveraging external executive expertise for research, strategy, and fact-based execution.
Strategic Scaling
His headline and experience highlight a focus on helping startups and established companies scale effectively through data-driven marketing strategies and identifying unique competitive advantages.

Media Appearances

Matthew has no verified media appearances

Work History

4-2021 - 1-2023
Marketing Director at Good Feels
1-2021
General Manager - Founder at Headstash Marketing LLC
1-2021 - 4-2021
Assistant Brand Manager at Perfect Blends
4-2019 - 3-2020
Marketing Associate at CommCan, Inc. - The Commonwealth Cannabis Co.
2-2019 - 4-2019
Interim Fitness Director and Marketing Strategist at Karma Yoga

Education

2005 - 2009
Business Administration and Management from Merrimack College
2010 - 2011
Meisner Technique from Ithaca Actors Workshop

More Information

Social Presence :

Prographics :

Exp : 7 Location : Milford, Massachusetts, United States Job Level : Leadership Designation : Marketing Director at Good Feels
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Matthew

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • If convinced, they can reach decisions quite fast.
  • Can Matthew take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Matthew

Personality Compatibility


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