Matthew Herrold
Commander · DISC type DMatthew is a Fractional CMO and the founder of Headstash Marketing LLC, specializing in strategic scaling for startups, particularly in the cannabis sector. With 17 years of experience, he has facilitated over 66 brand and product launches, once growing a companys revenue from $3. 5M to over $40M in one year.
Outside of his marketing career, Matthew has a deep-rooted background in health and wellness, with over a decade of consulting experience and time as a fitness director. He has also published a book on the health benefits of turmeric and has an interest in the LEGO Group.
Unique fact: He has a background in acting, having formally studied the Meisner Technique at the Ithaca Actors Workshop.
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They respond better to strong and respectful interactions. They prefer to move quickly, and expect the same from others. They do not care very much about building rapport or relationships.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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