Matthew Khoury

Wildcard
DISC Type : sic

Head of Global Branch Merchandising at Reiss

London, England, United Kingdom

Overview

Matthew is the Head of Global Branch Merchandising at Reiss, with extensive experience leading merchandising for major fashion retailers like AllSaints and Boohoo Group PLC. He is a graduate of the University of Sussex and has a proven track record in high-level trading and merchandising management.

Matthews professional life in fashion is complemented by an interest in iconic luxury brands such as Hermes, suggesting a deep appreciation for high-end design and craftsmanship that extends beyond his immediate work.

He is particularly proud of his teams ability to execute rapid, successful store openings in key markets like New Yorks SoHo district.

Personality Overview

ROI Driven

Curious But Skeptical

Requires Proof

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Global Merchandising
His career is defined by leadership roles in global merchandising and trading for prominent fashion brands including Reiss and AllSaints.
Team Empowerment
He consistently expresses pride in his team's accomplishments, particularly their ability to deliver results under tight deadlines.
Retail Growth
He celebrates rapid and successful new store openings, highlighting the incredible hard work involved in expanding a brand's physical footprint.

Media Appearances

Matthew has no verified media appearances

Work History

9-2025
Head of Global Branch Merchandising at Reiss
7-2022 - 9-2025
Head Of Merchandising at AllSaints
2-2021 - 7-2022
Head of Trading - Dorothy Perkins, Burton, Wallis. at Boohoo Group PLC
1-2020 - 1-2021
Merchandise Manager at Dorothy Perkins, Arcadia Ltd
1-2019 - 1-2020
Senior Merchandiser at Dorothy Perkins, Arcadia Ltd

Education

2008 - 2011
2:1 from University of Sussex

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Global Branch Merchandising at Reiss
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Be prepared for a lot of questions, answer them objectively
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Matthew

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Matthew take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Matthew

Personality Compatibility


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