Matthew Low

Questioner
DISC Type : c

SVP, Creative Director at BBDO Worldwide

New York, New York, United States

Overview

Matthew has no verified overview

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Matthew has no verified topics they care about

Media Appearances

Matthew has no verified media appearances

Work History

7-2023
SVP, Creative Director at BBDO Worldwide
3-2022 - 7-2023
Creative Director at BBDO Worldwide
3-2020 - 2-2022
Associate Creative Director at BBDO Worldwide
3-2020
Founder of Bouncing Back at Self-employed
5-2020 - 5-2022
Teacher at Adhouse Advertising School

Education

1-2024 - 1-2025
Credential of Leadership from Harvard Business School
2011 - 2015
Major: S.I. Newhouse School of Public Communications; Advertising from Syracuse University

More Information

Social Presence :

Prographics :

Exp : 5 Location : New York, New York, United States Job Level : Leadership Designation : SVP, Creative Director at BBDO Worldwide
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Matthew

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Matthew take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Matthew

Personality Compatibility


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