Matthew Pritchard

Go-getter
DISC Type : d

Chief Digital Officer (CDO) at SA Power Networks

Greater Adelaide Area, Australia

Overview

Matthew is the Head of Digital Technology, Architecture and Data at SA Power Networks, driving the companys transition to a clean energy future using AI and automation. With over 15 years in the electrical utilities sector, he is described as a visionary and pragmatic leader. He holds an MBA from the University of South Australia.

Outside of his professional role, Matthew is actively involved in his community. For the last four years, he has led a team in the Operations Flinders City to Summit walk, a fundraising event that supports youth development programs in South Australia, demonstrating a strong commitment to giving back.

Unique fact: Matthew was recognized as the South Australian Young IT Professional of the Year in 2015.

Personality Overview

Fast-Paced

Self-Confident

Decisive

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Operationalising AI
He focuses on practical, real-world AI applications to enhance safety and efficiency, recently co-hosting a roundtable on the topic at the Adapt CIO Edge conference.
Digital Transformation
He is leading the charge at SA Power Networks to leverage digital technologies and data to support South Australia's move towards a clean energy future.
Cyber Security
He recently helped launch SA Power Networks' Cyber Security Strategy for 2025-30 and is passionate about building talent through their kick-start program.

Media Appearances

SA Power Networks' IT Chief on the Role of Data in the Energy Sector. Featured in YouTube

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SA Power Networks' IT Chief on the Role of Data in the Energy Sector. Featured in Adapt Australia

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Work History

12-2024 - 3-2025
Chief Digital Officer (CDO) at SA Power Networks
1-2024
Head of Digital Technology, Architecture and Data at SA Power Networks
10-2020 - 12-2023
Head of IT Strategy at SA Power Networks
10-2018 - 10-2020
Digital Transformation Manager at SA Power Networks
1-2017 - 11-2018
IT Delivery Capability Manager at SA Power Networks

Education

2004 - 2007
Bachelor of Science (B.Sc.) from Flinders University
2018 - 2018
Master of Business Administration - MBA from University of South Australia

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Adelaide Area, Australia Job Level : Mid-senior Designation : Chief Digital Officer (CDO) at SA Power Networks
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Stress on the business value that your product offers
  • Be crisp while making the pitch

DONT's

  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Matthew

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • Their decision making speed is somewhere in the middle.
  • Can Matthew take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Matthew

Personality Compatibility


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