Matthew Renne

Observer
DISC Type : ci

Vice President, Professional Development and Education Center at IAB

New York, New York, United States

Overview

Matthew has no verified overview

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Matthew has no verified topics they care about

Media Appearances

Matthew has no verified media appearances

Work History

1-2024
Vice President, Professional Development and Education Center at IAB
1-2023 - 2-2024
Senior Account Director at IAB
1-2022 - 12-2022
Account Director at IAB
4-2021 - 1-2022
Associate Media Director at TBWA\Worldwide
10-2018 - 3-2021
Global Strategy Supervisor at TBWA\Chiat\Day

Education

2011 - 2015
Bachelor's Degree from University of Illinois Urbana-Champaign
2014 - 2014
Study Abroad Exchange Program from University of Navarra

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York, New York, United States Job Level : Senior Designation : Vice President, Professional Development and Education Center at IAB
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Help them realize that there is no personal risk in making this decision
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Matthew

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They like to analyze well and then make their decisions.
  • Can Matthew take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Matthew

Personality Compatibility


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