Matthew Smith

Observer
DISC Type : ic

Business Development Director at Evertis Packaging Solutions

Plymouth, Michigan, United States

Overview

Matthew is an experienced sales leader in the industrial packaging industry, specializing in barrier flexible and rigid materials for food processors. Currently the Business Development Director at Evertis, he is a Central Michigan University graduate. Colleagues describe him as a charismatic, committed, and motivating leader.


He transitioned from selling engineered co-polyester resins at one company to a sister company, Evertis, that uses those same materials for thermoforming applications.

Personality Overview

Curious

Example Seeker

Value Driven

They often ask many questions and rely heavily on information and documentation.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Sustainable Packaging
His role involves aligning products with sustainability standards, and he has publicly promoted his company's "Go Green" initiatives and recyclable product lines.
Protein Market Packaging
He has deep expertise in this area, having previously served as Market Director for the Protein Division at Winpak, overseeing sales and marketing activities.
Sales Team Leadership
He manages a team of direct reports and is described in recommendations as an "outstanding communicator, " "motivator, " and one of the best leaders people have worked with.

Media Appearances

Matthew has no verified media appearances

Work History

8-2025
Business Development Director at Evertis Packaging Solutions
8-2024 - 8-2025
Business Development Director at Selenis Specialty Polyester Solutions
6-2019 - 8-2024
Market Director - Protein at Winpak
8-2017 - 6-2019
Regional Sales Manager/National Accounts - Northeast / Great Lakes Region at Winpak
1-2009 - 8-2017
Regional Sales Manager-Great Lakes Region at Winpak

Education

1986 - 1990
Bachelor of Science (BS) from Central Michigan University
1982 - 1986
Education details unavailable from Detroit Catholic Central

More Information

Social Presence :

Prographics :

Exp : 26 Location : Plymouth, Michigan, United States Job Level : Mid-senior Designation : Business Development Director at Evertis Packaging Solutions
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Build rapport, it will come handy to handle hard questions later
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Matthew

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They like to analyze well and then make their decisions.
  • Can Matthew take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Matthew

Personality Compatibility


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