Matthew Sydes

Examiner
DISC Type : cs

Head of Data-Driven Clinical Trials (in Data for R&D team) at NHS England

Greater London, England, United Kingdom

Overview

Matthew has no verified overview

Personality Overview

Unexpressive

Process Oriented

Overcautious

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Matthew has no verified topics they care about

Media Appearances

Matthew has no verified media appearances

Work History

6-2024
Head of Data-Driven Clinical Trials (in Data for R&D team) at NHS England
6-2021 - 6-2024
Associate Director for Data-Enabled Trials at British Heart Foundation Data Science Centre @ HDR UK
10-2019 - 6-2024
Professor of Clinical Trials and Methodology at MRC Clinical Trials Unit at UCL, Institute of Clinical Trials and Methodology, UCL
10-2015 - 10-2019
Reader in Clinical Trials at MRC Clinical Trials Unit at UCL
6-2009 - 10-2015
Senior Scientist / Investigator Scientist at Medical Research Council (MRC) Clinical Trials Unit (CTU)

Education

1996 - 1998
MSc from University of Greenwich
1991 - 1994
BSc (homs) - 1st class from University of Sussex

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Head of Data-Driven Clinical Trials (in Data for R&D team) at NHS England
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Matthew

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Matthew take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Matthew

Personality Compatibility


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