Mattias Fras

Questioner
DISC Type : c

Group Head of AI Adoption at Nordea

Stockholm, Stockholm County, Sweden

Overview

Mattias Fras is the Group Head of AI Adoption at Nordea, where he focuses on implementing robust, lawful, and ethical AI within financial services. A graduate of the University of Gothenburg, he has held several AI-focused leadership roles. He is a frequent speaker on large-scale enterprise AI adoption.

He has a passion for artificial intelligence and its potential in the financial sector. Mattias is also keenly aware of the associated risks and champions the development of trustworthy and human-centered AI systems.

He was nominated for “DAIR AI Professional of the Year in the Nordics” in both 2021 and 2022 and was named a top AI influencer by Onalytica.

Personality Overview

Value Seeker

Systematic

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Trustworthy AI
Advocates for AI that is robust, lawful, and ethical, emphasizing the importance of human-centered technology in the financial industry.
AI in Banking
As a frequent speaker at events like Di BankTech, he shares his learnings from over a decade of implementing AI in a large banking environment.
Enterprise AI Adoption
His current role is focused on scaling AI across Nordea, and he is actively building a new team to drive this initiative forward.

Media Appearances

AI is about people & culture – Mattias Fras, Nordea. Featured in YouTube

See Now

Nordea's Mattias Fras speaks on Conversational AI. Featured in Conversational AI News

See Now

Mattias, Olof & Philip @ Nordea – AI Innovation in Banking. Featured in Hyperight

See Now

Work History

1-2026
Group Head of AI Adoption at Nordea
5-2021 - 1-2026
Group Head of AI Hub at Nordea
8-2017 - 5-2021
Group Head of AI Strategy & Acceleration at Nordea
1-2017 - 7-2017
Group Head of Robotics Strategy & Innovation at Nordea
9-2015 - 12-2016
Management Partner & Head of Automation at Nordea

Education

1996 - 1998
Master from School of Business, Economics and Law at the University of Gothenburg
1994 - 1996
BBA from University of Iowa

More Information

Social Presence :

Prographics :

Exp : 27 Location : Stockholm, Stockholm County, Sweden Job Level : Mid-senior Designation : Group Head of AI Adoption at Nordea
URL has been copied!

Insights For Selling To Mattias

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mattias is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Mattias

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mattias move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Mattias take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Mattias

Personality Compatibility


Other Nordea Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.