Mauricio Alarcon

Evaluator
DISC Type : DCS

LATAM- Export area manager at Kerakoll Group

Valencia, Valencian Community, Spain

Overview

Mauricio Alarcón is a Director of Product and Corporate Innovation with over 20 years of experience in the construction and industrial machinery sectors. He holds an MBA and is an expert in business development, commercial strategy, and B2B/B2C sales. Colleagues describe him as disciplined, creative, and organized with spectacular business vision.

Based on his specialized education and publications, Mauricio has a deep interest in ceramic technologies, including traditional pottery and industrial kiln firing techniques. He has conducted diagnostic studies on pottery for Artesanías de Colombia, demonstrating a passion for the craft beyond his corporate roles.

He received specialized training in ceramic kiln and firing technology in Nagoya, Japan.

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Corporate Innovation
He has designed and managed innovation strategies, leading multidisciplinary teams to develop strategic projects for companies like FORSA S. A.
B2B Market Development
Focuses on creating and managing distribution networks and sales channels in new markets, particularly within the construction and industrial sectors.
Ceramic Technology
Has a unique educational background in Japanese ceramic kiln technology and has authored publications on pottery diagnostics, indicating a deep personal and professional interest.

Media Appearances

Mauricio has no verified media appearances

Work History

9-2024
LATAM- Export area manager at Kerakoll Group
1-2024 - 8-2024
CEO, GERENTE GENERAL at Kerámikos
4-2022 - 12-2023
Business development (Ceramics sector and construction materials machinery) at HIDRAGRUP S.L.
3-2020 - 7-2021
Corporate innovation director at FORSA S.A.
4-2017 - 3-2020
Industrial director (Production, MKT, Corporate Strategy, PM, BD, Innovation) at Hispacensa

Education

1999 - 2000
MBA from Universitat Politècnica de Catalunya
1998 - 1999
Ceramic kiln and firing technology from MINO YOGYO CO. LTD. NAGOYA- JAPAN.

More Information

Social Presence :

Prographics :

Exp : 7 Location : Valencia, Valencian Community, Spain Job Level : Middle Designation : LATAM- Export area manager at Kerakoll Group
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Insights For Selling To Mauricio

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mauricio is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Mauricio

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Mauricio move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Mauricio take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Mauricio

Personality Compatibility


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