Mauricio Henao Giraldo

Sharpshooter
DISC Type : CD

Global Director of Services and Connected Beauty at L'Oréal

Paris, Île-de-France, France

Overview

As Global Director at LOréal, Mauricio leads the digital transformation of beauty, leveraging AI, AR, and IoT to enhance customer experiences. He holds a Masters from Universidad Tecnica Federico Santa Mari and is certified in Agentic AI. Colleagues describe him as creative, influential, tenacious, and an excellent leader with strong communication skills.

Outside of his technology focus, Mauricio is deeply passionate about environmental causes. He actively supports sustainability initiatives, such as promoting the use of refillable products to reduce waste, reflecting his commitment to protecting the planet.

Early in his career, Mauricio spearheaded the launch of Colombias first e-vaulting backup and recovery solution.

Personality Overview

ROI Driven

Fast But Analytical

Precise But Practical

They like to stay in control of the negotiation or defining of the terms.  They prefer to move quickly, and expect the same from others. They do not care very much about building rapport or relationships.

Topics They Care About

Beauty Tech
Leads L'Oréal's global Beauty Tech services, defining the technology roadmap for omni-channel products and using AI, AR, and VR to elevate the customer experience.
Digital Transformation
Has a proven track record of driving organization-wide digital transformation toward a consumer-centric model, ensuring alignment with business strategy across global markets.
Agentic AI
Recently obtained multiple certifications in Agentic AI, signaling a strong professional focus on the business implications and ethical insights of advanced artificial intelligence.

Media Appearances

Mauricio has no verified media appearances

Work History

8-2021
Global Director of Services and Connected Beauty at L'Oréal
4-2017 - 8-2021
Head of Digital IT Innovation - Americas at L'Oréal
9-2013 - 3-2017
Digital IT Manager - Brazil at L'Oréal
7-2007 - 7-2010
Service Delivery Manager - North America Operations at Oracle
1-2006 - 2-2007
Outsourcing Services Manager at VAITS S.A.

Education

2008 - 2010
Master from Universidad Tecnica Federico Santa Maria
1998 - 2004
Bachelor Of Information Systems Management from Universidad Nacional de Colombia

More Information

Social Presence :

Prographics :

Exp : 17 Location : Paris, Île-de-France, France Job Level : Mid-senior Designation : Global Director of Services and Connected Beauty at L'Oréal
URL has been copied!

Insights For Selling To Mauricio

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates
  • Be respectful but crisp

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mauricio is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Mauricio

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Mauricio move?

  • If convinced, they can reach decisions quite fast.
  • Can Mauricio take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Mauricio

Personality Compatibility


Other L'Oréal Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.