Max Cumming

Questioner
DISC Type : c

Senior Lead, Revenue Strategy & Opeations at Dojo

London, England, United Kingdom

Overview

Max is a Senior Lead in Revenue Strategy & Operations at Dojo, specializing in fintech, strategic programme management, and international expansion. He leverages his background in economics and Chinese from The University of Edinburgh to launch new propositions and support global growth.

He is passionate about social impact, previously working at Beam to help individuals experiencing homelessness secure employment and housing through technology. His interest in China is demonstrated by his studies at Peking University and recognition as a Future Business Leader.

He has attained the penultimate level of Mandarin Chinese proficiency (HSK Level 5), an internationally recognized standard.

Personality Overview

Not Easily Convinced

Systematic

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

International Expansion
His current role at Dojo involves leading the company's next phase of international growth and launching new propositions for a global partner network.
Fintech & Payments
Works in revenue strategy for payments company Dojo and follows major industry players like Visa and Mastercard.
Social Impact Tech
Passionate about using technology for good, evidenced by his work at Beam, supporting people experiencing homelessness into sustainable employment and housing.

Media Appearances

Max has no verified media appearances

Work History

1-2026
Senior Lead, Revenue Strategy & Opeations at Dojo
1-2024 - 1-2026
Delivery Lead at Dojo
1-2023 - 1-2024
Operational Scaling Lead at Beam
11-2021 - 1-2023
Head of Sales Enablement at what3words
9-2019 - 11-2021
Senior Partnerships Lead at what3words

Education

2013 - 2017
Economics & Chinese from The University of Edinburgh
2015 - 2016
Integrated Study Abroad from Peking University

More Information

Social Presence :

Prographics :

Exp : 9 Location : London, England, United Kingdom Job Level : Middle Designation : Senior Lead, Revenue Strategy & Opeations at Dojo
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Insights For Selling To Max

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Max is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Max

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Max move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Max take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Max

Personality Compatibility


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