Max Khamneian

Enthusiast
DISC Type : i

Digital Content Manager at Barclays

London, England, United Kingdom

Overview

Max is a senior content writer and marketer with over seven years of experience generating leads across the tech and travel sectors. He has managed digital content for major brands like Barclays and Temenos, focusing on optimizing user journeys to drive customer engagement. He holds a Bachelor of Arts from UCL.

Based on his professional profile, Max follows major technology and entertainment companies like Microsoft and Sony. He has also shared content related to travel and culture, such as a quiz about the city of Edinburgh, suggesting a potential interest in these areas outside of his direct work.

While at OLIVER Agency, he was placed on secondment with Barclays as a Digital Content Manager, leading digital marketing activities for their UK division.

Personality Overview

Optimistic

Story Driven

Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Lead Generation
A core responsibility in his roles at Skillcas and Temenos was creating content and assets specifically to drive lead generation for sales teams.
Customer Engagement
As Digital Content Manager at Barclays, his focus was leading digital marketing activities and optimizing user journeys to drive customer engagement and services.
Financial Services Content
Has direct experience creating digital content for both Barclays (banking) and Temenos (banking software), showing familiarity with the fintech sector.

Media Appearances

Max has no verified media appearances

Work History

10-2021
Digital Content Manager at Barclays
10-2021
Digital Content Manager at OLIVER Agency
12-2020 - 5-2021
Content Marketing Specialist at Skillcast
2-2019 - 11-2020
Digital Content Writer at Temenos
9-2017 - 2-2019
Copywriter at Freelance Marketing and Creative Services

Education

2006 - 2009
Bachelor of Arts (BA) from UCL
2012 - 2012
Digital Marketing Course from Econsultancy

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Middle Designation : Digital Content Manager at Barclays
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Insights For Selling To Max

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Max is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Max

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Max move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Max take some risk or not?

  • They can take some low-probability risks if needed.

You And Max

Personality Compatibility


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