McKinley Muir Hyden

Commander
DISC Type : D

Director of Commercial Analytics at Skyscanner

Edinburgh, Scotland, United Kingdom

Overview

McKinley is the Director of Commercial Analytics at Skyscanner, with a rich background from the Financial Times where she was the Director of Data Value & Strategy. She is an expert in creating business impact from data, driving AI transformation, and fostering data culture. She holds a Master of Science from The London School of Economics.

Personality Overview

Risk-Taker

Strong-Willed

Candid & Clear

They put a lot of effort into ensuring personal success.  They like to stay in control of the negotiation or defining of the terms. They respond better to strong and respectful interactions.

Topics They Care About

Data Culture
Focuses on bridging the gap between data teams and business units to ensure analytics are adopted and impactful, a key theme of her podcast appearances.
Data & AI Strategy
Led the AI Transformation Programme at the Financial Times, focusing on creating tangible business value and impact from data and artificial intelligence initiatives.
Commercial Analytics
Her current role focuses on leveraging data to drive commercial performance and strategic decisions, a consistent theme throughout her career.

Media Appearances

011 – Data, Culture and Impact – How McKinley Drives Data at Skyscanner. Featured in Apple Podcasts

See Now

Work History

11-2025
Director of Commercial Analytics at Skyscanner
1-2024
Director of Data Value & Strategy at Financial Times
8-2020 - 1-2024
Director of Analytics Business Impact at Financial Times
9-2019 - 7-2020
Head of Insights (Interim) at Financial Times
8-2018 - 9-2019
Analytics Manager at Financial Times

Education

2011 - 2013
Master of Science (MSc) from The London School of Economics and Political Science (LSE)
2004 - 2008
MA (Hons) from University of St Andrews

More Information

Social Presence :

Prographics :

Exp : 15 Location : Edinburgh, Scotland, United Kingdom Job Level : Mid-senior Designation : Director of Commercial Analytics at Skyscanner
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Insights For Selling To McKinley Muir

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Speak about competitive differentiation that your product offers
  • Hold your ground without indulging in one-upmanship

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with McKinley Muir is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from McKinley Muir

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will McKinley Muir move?

  • If convinced, they can reach decisions quite fast.
  • Can McKinley Muir take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And McKinley Muir

Personality Compatibility


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