Meagan Cassel

Enthusiast
DISC Type : i

Digital Marketing Specialist at The Hershey Company

Greater Harrisburg Area, United States

Overview

Meagan is a Digital Marketing Specialist at The Hershey Company, focusing on the website, email, and social media for Hersheys Chocolate World. Her background includes managing email campaigns and digital projects for over ten brands at Hershey Entertainment & Resorts. A graduate of Susquehanna University, she is described as talented, sincere, and caring.

Personality Overview

Consensus Focused

Non-Confrontational

Story Driven

They prefer to build relationships rather than staying totally transactional.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Digital Brand Management
Manages website, email marketing, and social media strategy for iconic brands like Hershey's Chocolate World.
Email Marketing Strategy
Previously managed email campaigns for over 10 brands at Hershey Entertainment & Resorts and has a professional interest in platforms like ExactTarget.
Community Fundraising
Acts as a team captain for the Hershey Congenital Heart Walk, raising funds for The Children's Heart Foundation.

Media Appearances

Meagan has no verified media appearances

Work History

1-2017
Digital Marketing Specialist at The Hershey Company
7-2012 - 1-2016
Email Marketing Manager at Hershey Entertainment & Resorts
8-2008 - 7-2012
Digital Project Manager at Hershey Entertainment & Resorts
10-2004 - 8-2008
e-Marketing Manager at Discover Lancaster Visitors Bureau
8-2003 - 10-2004
Communications Specialist at Pennsylvania Association of School Administrators

Education

1999 - 2003
Bachelor of Arts (BA) from Susquehanna University
Education details unavailable from Lower Dauphin High School

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater Harrisburg Area, United States Job Level : Junior Designation : Digital Marketing Specialist at The Hershey Company
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Insights For Selling To Meagan

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Meagan is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Meagan

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Meagan move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Meagan take some risk or not?

  • They can take some low-probability risks if needed.

You And Meagan

Personality Compatibility


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