Melanie Aimer

Enigma
DISC Type : dci

Head of Client Group Transformation, Marketing, Product Strategy, Client Proposition (Interim) at Schroders

London Area, United Kingdom

Overview

Melanie Aimer is a transformation leader with over 20 years of experience in global financial services at firms like Schroders, Barclays, and BNP Paribas. She specializes in business leadership, digital transformation, and enhancing client experience in wealth management. She holds a Business Science Honours Degree from the University of Cape Town.

She has a keen interest in driving social mobility and championing neurodiversity, serving as a trustee for the charity Career Ready and sitting on auticons advisory board. Melanie also co-hosts "Competitive CX, " a podcast that explores client experience challenges and opportunities within the financial services industry.

She was named one of the Top 30 Inspirational Women: Trailblazers by Brummell Magazine in 2022.

Personality Overview

Challenger

Fast Follower

Friendly Yet Blunt

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Client Experience
A core focus of her career, holding Global Head of Client Experience roles at Barclays and BNP Paribas, and hosts a podcast on the topic.
Digital Transformation
Leads transformation at Schroders, previously headed digital channels at Barclays, and champions using technology as a revenue driver, not just a cost center.
Wealth Management
Extensive experience leading international wealth businesses for Ultra/High-Net-Worth clients at Barclays Private Bank and now at Schroders.

Media Appearances

Melanie has no verified media appearances

Work History

2-2025
Head of Client Group Transformation, Marketing, Product Strategy, Client Proposition (Interim) at Schroders
2-2021 - 1-2025
Managing Dir:Head of International Banking & Global Head of Client Experience: Private Bank & Wealth at Barclays Private Bank
7-2020 - 2-2021
Managing Director: Global Head of Client Experience: Barclays Private Bank at Barclays Private Bank
6-2018 - 7-2020
Global Head of Client Experience at BNP Paribas Asset Management
9-2016 - 6-2018
Global Head of Digital for Employees: Corporate and Institutional Bank (CIB) at BNP Paribas Corporate and Institutional Banking

Education

1998 - 2003
Business Science Honours Degree from University of Cape Town

More Information

Social Presence :

Prographics :

Exp : N/A Location : London Area, United Kingdom Job Level : N/A Designation : Head of Client Group Transformation, Marketing, Product Strategy, Client Proposition (Interim) at Schroders
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Insights For Selling To Melanie

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melanie is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Melanie

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Melanie move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Melanie take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Melanie

Personality Compatibility


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