Melanie Plaz Casado

Inquirer
DISC Type : dc

VP of Marketing & R&D at Calbee America

Walnut Creek, California, United States

Overview

Melanie has no verified overview

Personality Overview

Demanding

Judgemental

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Melanie has no verified topics they care about

Media Appearances

Melanie has no verified media appearances

Work History

2-2025
VP of Marketing & R&D at Calbee America
10-2023 - 10-2024
Head of International Marketing at Tyson Foods
11-2021 - 5-2023
Senior Marketing Director - Innovation at Clif Bar & Company
12-2020 - 11-2021
Marketing Director at The Clorox Company
3-2020 - 12-2020
Associate Marketing Director - Clorox Disinfecting Wipes at The Clorox Company

Education

2011 - 2013
Digital Media Marketing Professional Certificate from New York University
9-1996 - 7-2001
Bachelor of Business Administration - BBA from Universidad Metropolitana (VE)

More Information

Social Presence :

Prographics :

Exp : 24 Location : Walnut Creek, California, United States Job Level : Senior Designation : VP of Marketing & R&D at Calbee America

Interested in

Health & Outdoor

Travel

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Insights For Selling To Melanie

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melanie is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Melanie

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Melanie move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Melanie take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Melanie

Personality Compatibility


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