Melinda Honders

Questioner
DISC Type : c

Marketing Manager at Eraneos

The Randstad, Netherlands

Overview

As Marketing Manager at Eraneos, Melinda leverages nearly 25 years of B2B telecom experience in her current focus on digital transformation. She specializes in content marketing, ABM, and storytelling, holding certifications in HubSpot Marketing Software and content strategy. Colleagues describe her as highly social, adept at connecting people and simplifying complexity.

Melinda is passionate about the art of effective communication, using creative storytelling to make complex business-to-business concepts more relatable and compelling. She focuses on genuinely connecting with people by listening and understanding their core needs, a principle that guides her both professionally and personally.

During her time at KPN, she created a vlog series to explain complex topics like the healthcare cloud and cybersecurity.

Personality Overview

Price-Sensitive

Not Easily Convinced

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Digital Transformation
Her entire career has shifted from telecom to helping businesses navigate digital transformation, a core focus of her current role at Eraneos.
B2B Storytelling
She frequently emphasizes storytelling in her professional headline and posts, believing it makes complex B2B topics more compelling and understandable.
Content Strategy
She holds a certification in content strategy and her primary role involves converting specialized knowledge from consultants into valuable, accessible content for clients.

Media Appearances

Melinda has no verified media appearances

Work History

3-2021
Marketing Manager at Eraneos
10-2019 - 9-2020
Commercieel Product Manager Zorg at Zetacom
9-2018 - 9-2019
Accountmanager Corporate Accounts at Tele2 Nederland
6-2016 - 6-2018
Channel marketeer B2B Grootzakelijk at VodafoneZiggo
2-2015 - 5-2016
Marketing Manager Zorg at KPN

Education

1991 - 1995
Bachelor's degree from Hogeschool RIjn-Delfland, Den Haag
1990 - 1991
Propedeuse from THIM - De Internationale Hogeschool

More Information

Social Presence :

Prographics :

Exp : N/A Location : The Randstad, Netherlands Job Level : N/A Designation : Marketing Manager at Eraneos
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Insights For Selling To Melinda

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melinda is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Melinda

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Melinda move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Melinda take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Melinda

Personality Compatibility


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