Melissa Brouard

Critic
DISC Type : C

Marketing Manager UK & Ireland at Swatch Ltd.

London, England, United Kingdom

Overview

Melissa Brouard is a highly driven Marketing Manager for Swatch UK & Ireland with over a decade of experience. Specializing in lifestyle, luxury, and consumer goods, she excels at developing integrated campaigns that boost awareness and revenue. She holds a Bachelors degree from EGC Business School.


Melissa recently orchestrated the launch of Swatchs NO RULES collection with an exclusive event held in the Sex Pistols suite at Chateau Denmark.

Personality Overview

ROI Driven

Negotiator

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Brand Collaborations
She actively promotes and shares details about high-profile partnerships, such as the OMEGA x Swatch and the Flik Flak x monbento® collaborations.
Experiential Marketing
Melissa organizes unique launch events, such as taking over the Sex Pistols' suite in a boutique hotel to create memorable brand experiences.
Retail Expansion
She celebrates the growth of the brand's physical retail presence, highlighting new store openings like the one in St David's, Cardiff.

Media Appearances

Melissa has no verified media appearances

Work History

10-2023
Marketing Manager UK & Ireland at Swatch Ltd.
11-2021 - 10-2023
Marketing Manager Textile Department at The Edward Alexander Group
9-2017 - 10-2021
PR & Marketing Manager at Mungo & Maud
8-2016 - 9-2017
Digital Marketing Consultant at Mavens of London
1-2016 - 6-2016
PR & Celebrity Marketing Manager at Publicist PR Agency

Education

8-2021 - 8-2022
Distance Learning Course from London School of Journalism
2010 - 2013
Bachelor's degree from EGC BUSINESS SCHOOL

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Middle Designation : Marketing Manager UK & Ireland at Swatch Ltd.
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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Melissa

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Melissa take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Melissa

Personality Compatibility


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