Melissa Cardenas-Brown

Initiator
DISC Type : Di

Executive Vice President - Central Texas at Chesmar Homes

Austin, Texas Metropolitan Area, United States

Overview

Melissa is the Executive Vice President for Central Texas at Chesmar Homes, an executive leader specializing in land and community development. A graduate of Texas Tech University, she has a proven track record in builder relations, new market penetration, and expanding innovation-rich organizations.

She has previously managed marketing budgets of up to $480, 000 per property for large residential and mixed-use communities.

Personality Overview

Impact-Oriented

Friendly Challenger

Confident

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Land Development
Her career is centered on land development, from acquisition and entitlements to overseeing the build-out of large residential and mixed-use communities.
Market Expansion
Focuses on expanding business development into new markets, developing sales leads, and facilitating strategic plans to enhance operational opportunities.
Team Leadership
Passionate about leading and developing teams, expressing pride in what her teams accomplish together and the growth they achieve.

Media Appearances

Melissa has no verified media appearances

Work History

10-2025
Executive Vice President - Central Texas at Chesmar Homes
4-2024 - 10-2025
Vice President of Sales Central Texas Division at Chesmar Homes
6-2019 - 1-2024
Vice President of Development at Cumby Group, LLC
6-2019
Builder Developer Division at Patten Law Firm, a closing office for Texas American Title
Director, Sales and Marketing at IMPACT Developers

Education

2007 - 2010
Bachelor's Degree from Texas Tech University
2003 - 2005
Education details unavailable from The University of New Mexico

More Information

Social Presence :

Prographics :

Exp : 6 Location : Austin, Texas Metropolitan Area, United States Job Level : Leadership Designation : Executive Vice President - Central Texas at Chesmar Homes
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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Melissa

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Melissa take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Melissa

Personality Compatibility


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