Melissa Darby

Inspirer
DISC Type : id

Head of Marketing Campaigns at Greater London Authority

Greater London, England, United Kingdom

Overview

Melissa has no verified overview

Personality Overview

Charming & Persuasive

Generous

Achievment Oriented

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Melissa has no verified topics they care about

Media Appearances

Melissa has no verified media appearances

Work History

8-2024
Head of Marketing Campaigns at Greater London Authority
4-2023 - 8-2024
Deputy Head of Marketing and Strategic Communications at Greater London Authority
8-2021 - 11-2022
Senior Manager, Marketing Campaigns at Greater London Authority
8-2018 - 11-2021
Senior Campaign Lead, Mayor of London at Greater London Authority
7-2017 - 8-2018
Senior Campaign Manager at The National Gallery

Education

2011 - 2012
MA from University of the Arts London
2007 - 2010
BA (Hons) from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing Campaigns at Greater London Authority
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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Melissa

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Melissa take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Melissa

Personality Compatibility


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