Melissa Fairbrother, PMP CSM

Judge
DISC Type : Dc

Director, Product Marketing Launch Operations at Freshworks

Rutland, Massachusetts, United States

Overview

Melissa has no verified overview

Personality Overview

Features Driven

Objective Thinker

Generally Skeptic

They like to be in a position where they can control the conversation and terms.  They are very proud of what they do. They like to act fast and expect others to do the same.

Topics They Care About

Melissa has no verified topics they care about

Media Appearances

Melissa has no verified media appearances

Work History

11-2021
Director, Product Marketing Launch Operations at Freshworks
12-2015 - 11-2021
Senior Manager, Launch Programs and Operations at ServiceNow
10-2012 - 12-2015
Principal Product Marketing Manager, Launch Operations at CA Technologies
1-2012 - 3-2013
Principal Product Marketing Manager, Sales Enablement and Solutions Marketing at CA Technologies
2-2007 - 1-2012
Sr. Engineering Project Manager at CA Technologies

Education

2004 - 2008
Bachelors of Science from Becker College
2002 - 2003
Project Management Certification from Worcester Polytechnic Institute

More Information

Social Presence :

Prographics :

Exp : 23 Location : Rutland, Massachusetts, United States Job Level : Mid-senior Designation : Director, Product Marketing Launch Operations at Freshworks
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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Speak about competitive differentiation that your product offers
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Melissa

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • They can take decisions very fast if you manage to convince them.
  • Can Melissa take some risk or not?

  • The risks don’t matter much to them.

You And Melissa

Personality Compatibility


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