Melissa Gannett

Questioner
DISC Type : c

Associate Director, Marketing at Chewy

Greater Philadelphia, United States

Overview

Melissa has no verified overview

Personality Overview

Value Seeker

Not Easily Convinced

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to analyze every situation thoroughly.


Topics They Care About

Melissa has no verified topics they care about

Media Appearances

Melissa has no verified media appearances

Work History

8-2020
Associate Director, Marketing at Chewy
12-2018 - 8-2020
Senior Marketing Manager at Chewy
10-2016 - 11-2018
Senior Brand Marketing Manager at Anthropologie
11-2013 - 10-2016
Account Supervisor at 160over90
5-2013 - 10-2013
Senior Account Executive at 160over90

Education

Bachelor's Degree from UCF College of Business
Minor from University of Central Florida

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Philadelphia, United States Job Level : Mid-senior Designation : Associate Director, Marketing at Chewy
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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Melissa

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Melissa take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Melissa

Personality Compatibility


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