Melissa Gilreath

Initiator
DISC Type : Di

Vice President, Marketing at TruRoots Company

Greater Boston, United States

Overview

Melissa has no verified overview

Personality Overview

Impact-Oriented

Friendly Challenger

Risk-Accepting

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Melissa has no verified topics they care about

Media Appearances

Melissa has no verified media appearances

Work History

7-2023
Vice President, Marketing at TruRoots Company
1-2023 - 7-2023
Head of Growth Marketing, Beverages at TruRoots Company
7-2015 - 11-2022
Director of Brand Management | Associate Marketing Director | Senior Brand Manager at New England Coffee Company
3-2011 - 7-2015
Senior Marketing Manager at HP Hood LLC
1-2007 - 2-2011
Marketing Manager at HP Hood LLC

Education

BA from Framingham State University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Greater Boston, United States Job Level : Senior Designation : Vice President, Marketing at TruRoots Company
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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Melissa

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Melissa take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Melissa

Personality Compatibility


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