Melissa Hinestrosa in

Melissa Hinestrosa

Inquirer · DISC type cd
Coordinadora de Mercadeo at CONSTRUCTORA EL CASTILLO S.A.S
📍 Cali, Valle del Cauca, Colombia

Melissa Hinestrosa is a Marketing Coordinator at CONSTRUCTORA EL CASTILLO S. A. S, leveraging over seven years of experience as a social communicator and journalist. She specializes in creating content, developing communication strategies, and managing digital channels. Melissa studied Community Management strategy at Universidad Autónoma de Occidente.

Outside of her professional role, Melissa is passionate about personal development and interpersonal relationships, topics she explored as a blogger for Noticiero 90 Minutos. She enjoys contributing to others learning, as seen when she was a guest speaker in a corporate ethics class. She often shares personal stories involving her daughter.

She wrote an article on Tejiendo sueños, an initiative that trains deaf youth in Cali to become entrepreneurs.

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Current Role
Coordinadora de Mercadeo
Location
Cali, Valle del Cauca, Colombia
Personality Overview

How Melissa shows up

ROI Conscious
Upfront
Judgemental

They respond well to confident salespeople. They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Priorities

Topics Melissa cares about

Digital Marketing
As Marketing Coordinator, she creates and implements digital strategies, including social media and inbound marketing, to drive engagement for her real estate company.
Content Creation
With a background as a journalist and content manager, she has extensive experience in writing, voice-overs, and managing content for print, radio, and digital platforms.
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Career

Work history

12-2024
Coordinadora de Mercadeo
CONSTRUCTORA EL CASTILLO S.A.S
7-2024 - 12-2024
Gestora de contenidos
CONSTRUCTORA EL CASTILLO S.A.S
4-2023 - 8-2024
Community Manager
CONSTRUCTORA EL CASTILLO S.A.S
2-2022 - 3-2023
Líder digital
Telepacífico Noticias
6-2021 - 1-2022
Community Manager
Vectorial
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2017 - 2017
Community Manager en la estrategia de comunicación
Universidad Autónoma de Occidente
Diplomado en Social media marketing
Fundación Academia de dibujo profesional
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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