Melissa Hinestrosa in

Melissa Hinestrosa

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Coordinadora de Mercadeo at CONSTRUCTORA EL CASTILLO S.A.S
📍 Cali, Valle del Cauca, Colombia

Melissa Hinestrosa is a Marketing Coordinator at CONSTRUCTORA EL CASTILLO S. A. S, leveraging over seven years of experience as a social communicator and journalist. She specializes in creating content, developing communication strategies, and managing digital channels. Melissa studied Community Management strategy at Universidad Autónoma de Occidente.

Outside of her professional role, Melissa is passionate about personal development and interpersonal relationships, topics she explored as a blogger for Noticiero 90 Minutos. She enjoys contributing to others learning, as seen when she was a guest speaker in a corporate ethics class. She often shares personal stories involving her daughter.

She wrote an article on Tejiendo sueños, an initiative that trains deaf youth in Cali to become entrepreneurs.

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Current Role
Coordinadora de Mercadeo
Location
Cali, Valle del Cauca, Colombia
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Melissa cares about

Digital Marketing
As Marketing Coordinator, she creates and implements digital strategies, including social media and inbound marketing, to drive engagement for her real estate company.
Content Creation
With a background as a journalist and content manager, she has extensive experience in writing, voice-overs, and managing content for print, radio, and digital platforms.
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Career

Work history

12-2024
Coordinadora de Mercadeo
CONSTRUCTORA EL CASTILLO S.A.S
7-2024 - 12-2024
Gestora de contenidos
CONSTRUCTORA EL CASTILLO S.A.S
4-2023 - 8-2024
Community Manager
CONSTRUCTORA EL CASTILLO S.A.S
2-2022 - 3-2023
Líder digital
Telepacífico Noticias
6-2021 - 1-2022
Community Manager
Vectorial
In the press

Media appearances

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Education
2017 - 2017
Community Manager en la estrategia de comunicación
Universidad Autónoma de Occidente
Diplomado en Social media marketing
Fundación Academia de dibujo profesional
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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