Melissa Lawson, MBA

Questioner
DISC Type : c

Vice President Customer Operations at Citizens Energy Group

Greater Indianapolis, United States

Overview

Melissa has no verified overview

Personality Overview

Value Seeker

Cautious & Analytical

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Melissa has no verified topics they care about

Media Appearances

Melissa has no verified media appearances

Work History

10-2025
Vice President Customer Operations at Citizens Energy Group
7-2025 - 10-2025
Executive Director at Citizens Energy Group
3-2023 - 6-2023
Interim Vice President, Energy Operations (2023) at Citizens Energy Group
11-2018 - 8-2025
Director Shared Field Services at Citizens Energy Group
4-2014 - 11-2018
Manager of Gas System Integrity at Citizens Energy Group

Education

1995 - 1999
Bachelor's degree from Indiana University Bloomington
Master of Business Administration - MBA from Anderson University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Indianapolis, United States Job Level : Senior Designation : Vice President Customer Operations at Citizens Energy Group
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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Melissa

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Melissa take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Melissa

Personality Compatibility


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