Melissa Modersohn
Director, Strategy and Planning at TRUth Advertising
📍 Dallas-Fort Worth Metroplex, United States
Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.
Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.
Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.
Experience
16 Years
Current Role
Director, Strategy and Planning
Job Level
Mid-senior
Location
Dallas-Fort Worth Metroplex, United States
Personality Overview
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Priorities
Topics Melissa cares about
Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
Career
Work history
1-2022
Director, Strategy and Planning
TRUth Advertising
7-2021 - 1-2022
Director, Demand Generation
Blackhawk Network
3-2021 - 7-2021
Senior Manager, Demand Generation
Blackhawk Network
6-2020 - 3-2021
Senior Campaign Manager
Blackhawk Network
6-2016 - 6-2020
Group Media Director
The Richards Group
In the press
Media appearances
Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1998 - 2002
Bachelor of Applied Science (BASc)
Northwestern University
Social presence
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