Melissa Ralston, CAS

Inquirer
DISC Type : cd

Chief Marketing Officer at PPAI - Promotional Products Association International

Palm Harbor, Florida, United States

Overview

Melissa has no verified overview

Personality Overview

Upfront

Judgemental

Hard To Convince

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Melissa has no verified topics they care about

Media Appearances

Melissa has no verified media appearances

Work History

7-2025
Chief Marketing Officer at PPAI - Promotional Products Association International
1-2025 - 6-2025
Lead Consultant at Skaled Consulting
8-2024 - 6-2025
Coach & Consultant at Exec to Coach
3-2021 - 6-2024
Chief Revenue Officer (CRO) at Koozie Group
12-2020 - 2-2021
Chief Marketing Officer at Koozie Group

Education

2001 - 2002
MAIB from University of Florida
1996 - 2000
B.S. from University of Florida

More Information

Social Presence :

Prographics :

Exp : 24 Location : Palm Harbor, Florida, United States Job Level : Leadership Designation : Chief Marketing Officer at PPAI - Promotional Products Association International
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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Melissa

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Melissa take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Melissa

Personality Compatibility


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