Mercedes Tato

Trailblazer
DISC Type : ID

VP Sales - Travel, Hospitality, & Entertainment at Acxiom

Brooklyn, New York, United States

Overview

Mercedes is a VP of Sales at Acxiom, specializing in data and identity services for the travel, hospitality, and entertainment industries. With a background in MarTech, she excels at solution selling, managing complex deal cycles, and developing new client partnerships. She holds a BS from Iona University.

Outside of work, Mercedes is passionate about using her network to support important causes, such as advocating for fair healthcare coverage. She actively promotes her colleagues work and is interested in major media and technology companies like The Walt Disney Company and Adobe.

Peers describe her as a leader who isnt afraid to ask the hard questions to ensure genuine team understanding.

Personality Overview

Values Relationships

Charismatic

Friendly But Fast

A combination of speed and relationship gets the best response from them.  They are charming and can persuade others to support their decisions. They will fight for you if they come to believe in you.

Topics They Care About

Data & Identity
Her current role at Acxiom is focused on selling data and identity services, a core part of her professional expertise.
Travel & Hospitality Tech
She leads sales for the Travel, Hospitality, & Entertainment vertical, indicating deep knowledge of this sector's challenges and technology needs.
MarTech Solutions
Her experience at Epsilon and Cordial, combined with her current role, shows a career-long focus on marketing technology platforms and client solutions.

Media Appearances

Mercedes has no verified media appearances

Work History

1-2024 - 10-2024
VP Sales - Travel, Hospitality, & Entertainment at Acxiom
5-2023 - 1-2024
Director, Business Development at Precision Dialogue, an RRD company
1-2019 - 3-2023
VP Sales, Marketing Tech at Epsilon
1-2018 - 9-2018
Enterprise Sales Executive at Cordial Inc.
1-2017 - 8-2017
Sales Director, North America at Cxense

Education

bs from Iona University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Brooklyn, New York, United States Job Level : N/A Designation : VP Sales - Travel, Hospitality, & Entertainment at Acxiom
URL has been copied!

Insights For Selling To Mercedes

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mercedes is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Mercedes

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Mercedes move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Mercedes take some risk or not?

  • If necessary, they will be ready to take risks.

You And Mercedes

Personality Compatibility


Other Acxiom Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.