Mette Karen Lim Nielsen in

Mette Karen Lim Nielsen

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Leader of Marketing, NOBA at GROHE
📍 Copenhagen, Capital Region of Denmark, Denmark

Mette Karen Lim Nielsen is a strategic marketing leader at GROHE with 20 years of experience across FMCG, tech, and fashion. She specializes in brand management, business development, and implementing successful strategies for major brands across Nordic and Baltic regions. She holds a Cand. Merc. from Copenhagen Business School.

Colleagues describe Mette as passionate, curious, and competent, with a talent for energizing others. She has a deep understanding of brand governance and is praised for her ability to connect brand engagement with solid business results, making her a highly respected figure in her field.

At a previous role, she managed marketing for nine different brands across nine distinct European markets simultaneously.

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Experience
21 Years
Current Role
Leader of Marketing, NOBA
Job Level
Senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Decision Approach
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Priorities

Topics Mette cares about

Luxury Branding
Her recent focus is on positioning GROHE SPA, emphasizing artisanal craftsmanship, luxury design, and collaboration with architects and designers to create harmonious interiors.
Marketing Technology
She has promoted the launch of a new AI-driven GROHE app, indicating an interest in leveraging technology to simplify processes for partners like installers.
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Career

Work history

3-2021
Leader of Marketing, NOBA
GROHE
10-2019 - 12-2020
European Marketing Manager
Traeger Pellet Grills, LLC
10-2018 - 9-2019
Head Of Marketing
LEAPWORK
8-2008 - 9-2018
Marketing Manager Storck Europe North
Storck
1-2006 - 8-2008
Brand Manager Storck Europe North ( Brands: RIESEN, Werther´s Original, Nimm2 & Mamba)
Storck
In the press

Media appearances

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Education
1996 - 1999
Cand Merc
Copenhagen Business School
2013 - 2013
Mini MBA
Probana Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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