Meytal Burstein

Wildcard
DISC Type : ics

Field Marketing Manager - North America East at Imperva

New York, New York, United States

Overview

Meytal is an experienced B2B marketing professional specializing in the technology and SaaS sectors, with a strong focus on field marketing and sales support. She holds an MBA from Cornell University and has a proven track record of managing and producing a wide range of corporate events to drive leads.

Based on her professional background and interests, she appears to have an appreciation for arts and culture, indicated by her interest in The Metropolitan Museum of Art. Colleagues describe her as positive, dedicated, and a creative problem-solver who excels at managing multiple complex projects simultaneously.

She spearheaded the planning and execution of the annual Kaltura Connect conference from its very first year.

Personality Overview

Requires Proof

Friendly But Slow

Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Event Marketing
Her entire career, including roles at Imperva and Semperis, focuses on planning and executing owned and sponsored events of all sizes to generate sales leads.
Data Security
She actively promotes user groups and events for Imperva and Thales, focusing on application and data security solutions for industries like finance and aviation.
Cybersecurity Trends
Recently shared highlights from the 2025 Bad Bot Report, indicating an interest in the latest developments and threats within the cybersecurity landscape.

Media Appearances

Meytal has no verified media appearances

Work History

2021
Field Marketing Manager - North America East at Imperva
2019
Marketing Events Manager at Imperva
2018 - 2019
Director of Marketing at CardFlight
2016 - 2017
Director of Events and Marketing at Semperis
2015 - 2016
Director of Marketing, Seller Platforms at Tremor Video

Education

2008 - 2010
MBA from Cornell University
2008 - 2010
Master of Business Administration (MBA) from Cornell Johnson Graduate School of Management

More Information

Social Presence :

Prographics :

Exp : 22 Location : New York, New York, United States Job Level : Middle Designation : Field Marketing Manager - North America East at Imperva
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Insights For Selling To Meytal

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Help them realize that there is no personal risk in making this decision
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Meytal is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Meytal

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Meytal move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Meytal take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Meytal

Personality Compatibility


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